As digital media and computer technology continue to transform the way people around the world work, shop, communicate, and stay informed and entertained, NORC tracks these changing behaviors and the attitudes people have about them. The Associated Press‑NORC Center for Public Affairs Research explores major topics in media and technology, including how millennials get their news and how the explosion of digital media outlets has led to the creation of a “personal news cycle.”

The AP‑NORC Center also examined American attitudes toward internet surveillance and how people balance privacy concerns with concerns about their safety. MTV and the AP‑NORC Center studied teens’ exposure to discriminatory and hurtful language online. NORC also developed a tool that scans, collects, and analyses data from relevant social media sites to help law enforcement identify and combat human sex trafficking.