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Tracking the public’s politics and preferences.

The Associated Press-NORC Center for Public Affairs Research combines the research expertise of NORC with AP’s more than 175-year history as one of the world’s most trusted news sources.

With our rigorous, objective research and AP’s unbiased journalism, we have conducted more than 250 studies of critical issues, including trust in media, health care, and the economy. We are also the home of AP VoteCast, a groundbreaking, highly accurate alternative to traditional election exit polling.

AP-NORC Experts

Discover Our Research

Our innovative surveys bring greater awareness of public issues and drive deeper democracy.

Fewer Americans Think Their Individual Actions Influence Climate Change

NORC Article

Overall, fewer people are engaging in climate change activism.

Men and Women Differ Sharply on Title IX Gains

NORC Article

Fifty years after the 1972 landmark anti-discrimination law, most Americans reported solid strides for white women, but fewer for women of color, LGBTQ women, and low-income women.

AP VoteCast

More inclusive and accurate polling of the dynamics behind America’s elections


The Associated Press

MTV/AP-NORC Poll of Younger Generations

Gen Z holds more socially progressive attitudes than Millennials or Gen X