Amplify AAPI is the first and largest survey panel of Asian American, Native Hawaiian, and Pacific Islanders that will provide unprecedented insights through thousands of interviews conducted in English, Mandarin, Cantonese, Korean and Vietnamese.
A collaboration between AARP and NORC at University of Chicago—an organization that has supplied trustworthy research for more than 80 years—Amplify AAPI will illuminate the needs, opinions, and experiences of AANHPIs, which researchers, policymakers, businesses, and marketers can then rely on to make decisions.
Through its rigorous, scientific approach, Amplify AAPI will help end racial inequities and stereotypes that lead to unequal access to social service programs, consumer goods, and other important facets of society.
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Founded by NORC with the Support of AARP
Amplify AAPI is grounded in the expertise of two venerable institutions: AARP and NORC at the University of Chicago.
Amplify AAPI Experts
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David Dutwin
Senior Vice President of Strategic Initiatives -
Ashani Johnson-Turbes
Vice President -
Lisa Lee
Principal Research Methodologist -
Samantha Kusuma
Senior Analyst, Client Services -
Srinivas Gajam
Senior Manager, Client Services
With Gratitude to Our Funders
With Gratitude to Our Supporters
Press Releases
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AAPI Data AP-NORC December Press Release
Press Release | January 28, 2024
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"Economic and Foreign Policy Issues Are Top Priorities Across Asian American and Pacific Islander Communities"
Press Release | January 10, 2024
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New Survey Panel Amplifies Voices of Asian American, Native Hawaiian, and Pacific Islander Communities
Press Release | May 30, 2023
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AAPI Data/AP-NORC November 2023 Press Release
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AAPI Data AP-NORC October Press Release
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AAPI Data AP-NORC Poll #5 Press Release Final
Press Release