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NORC delivers reliable insights on emerging political issues and the longitudinal data to put those issues into context.

In a world increasingly defined by the pace of change, citizens, policymakers, and business leaders alike need ever more timely and reliable information upon which to base their decisions.

NORC assesses the public’s views on pressing political issues using surveys of the American public. Our work provides insights about the American public’s mood and political attitudes to inform policy makers, journalists, and business leaders. 

The Associated Press-NORC Center for Public Affairs Research is a collaboration between NORC at the University of Chicago and The Associated Press that combines the expertise of both organizations to analyze and disseminate high-quality data on political attitudes and societal trends. Through its regular polling series, the Center delivers timely public opinion insights on pressing issues, government actions, and day-to-day life. From 2017-2024, The AP-NORC Center was home to AP VoteCast, a survey of the American electorate developed collaboratively by NORC and the Associated Press, which was used by the Associated Press, Fox News, and other news outlets to call race outcomes and explain the mood of the electorate. 

The General Social Survey collects public opinion on a host of issues related to democracy, governance, and citizenship, including civil liberties, immigration, and national security. Additionally, NORC conducts evaluations and implementations of international programs designed to promote democracy and civic engagement and reduce election related violence, among other objectives. 

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Elections & Politics Experts

Highlighted Projects

AP VoteCast

More accurate insights into voters and the issues they care about

Client:

The Associated Press

The AP-NORC Poll

Making news with highly reliable monthly polls on current events and trends

Client:

The Associated Press