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Whether you need rapid insights from a shared survey or a fully customized study with specialized populations, we offer flexible solutions backed by America’s highest-quality probability panel.
Choose your research approach, target your audience, or explore our specialized offerings designed for specific industries and use cases.
Choose Your Approach
Whether you need quick insights or comprehensive research, we have the right approach for your goals.
Reach Any Audience
From national samples to specialized populations, target by age, ethnicity, geography, or life stage.
By Age
Whether you need insights from teens navigating social media or retirees planning their next chapter, we can target a wide range of ages within our national panel. Standard groupings (18-24, 25-34, etc.) or custom age brackets are available across all of our survey approaches.
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By Race & Ethnicity
Our recruitment methods ensure strong representation across all racial and ethnic groups, allowing you to oversample or focus exclusively on specific communities. Spanish-language coverage is built in, and we can tailor sample composition to match your research priorities for any study type.
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By Geography
From national samples to hyper-local insights, we can target respondents by region, state, or city. Whether you’re testing a regional campaign or conducting policy research for a specific municipality, we have options for geographic targeting across custom surveys, omnibus questions, or qualitative research.
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By Life Stage & Demographics
Need to reach Veterans, caregivers, high-income households, or parents of chronically ill children? We can identify and recruit specialized populations for any research approach. Our targeting capabilities extend to income, education, parental status, health conditions, and more—giving you precision without sacrificing sample quality.
Related Panel Options
Specialized Panels
Explore our range of panel products designed for federal research, teen audiences, Latino communities, AANHPI populations, and niche demographics. Don’t see what you’re looking for? Get in touch.
Build Your Own Proprietary Panel
Need ongoing access to a specific audience? Let us work with you to develop and operate a custom, proprietary household panel.
Our proprietary panels draw on the same best-of-breed recruitment, sampling methodology, and panel technology we use to build our core AmeriSpeak panel. These custom panels allow organizations to survey specific target populations with sufficient interview sample sizes, increase frequency of contact, and maintain control of the panelists’ exposure to survey content.
Proprietary panels could include low-income households, smokers, Veterans, and other populations who are often under-sampled. Commercial applications include custom panels of customers and members of associations.
- Sample sourced from the NORC National Frame, address-based samples, or list samples from commercial databases
- High response rate from two-stage recruitment design, including initial recruitment by mail/phone/web and follow-up recruitment by in-person, professional field interviewers
- Low-burden panel (to keep attrition low)
- English/Spanish language recruitment and surveys
- Smartphone-enabled web recruitment and surveys
- Strict panel management policies
Tailored to Your Industry
Whether you’re in academia and nonprofits, public sector and government, business and marketing, or media and community-based organizations, we have the experience and tools to deliver the insights you need.
