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NORC at the University Chicago

About

Authentic insights into the perspectives and priorities of Chicago’s communities.

Chicago is a city of unique neighborhoods and rich communities, but a critical gap exists in understanding Chicagoans’ perspectives, needs, and lived experiences. This lack of insight hampers efforts to improve the quality of life for all Chicagoans, in particular, those whose voices are usually least heard.

ChicagoSpeaks offers an efficient solution. Whether you need insights on public policy, social issues, or community sentiment, the panel delivers reliable, timely data you can trust.

Non-profits, government agencies, researchers, media, funders, and community organizers can all use ChicagoSpeaks to make informed decisions and gain a deeper understanding of Chicago residents’ perspectives.

Experts

Why Choose ChicagoSpeaks

Representation

By actively engaging residents from Chicago’s many neighborhoods, ChicagoSpeaks ensures that all voices are heard, capturing the unique perspectives of each community. Our approach reflects the city’s rich variety of experiences and backgrounds, ensuring we accurately represent the true makeup of Chicago’s neighborhoods.

Accuracy

NORC’s scientific rigor ensures reliable, actionable insights for decision-makers who require trustworthy information. Many other studies on Chicago communities may suffer from biased methodologies or unrepresentative samples, which can lead to an inaccurate understanding of the city. NORC’s approach mitigates these risks, providing a clearer, more authentic picture of Chicago’s communities.

Expertise

ChicagoSpeaks combines the panel-building expertise of AmeriSpeak® with the trusted science of NORC to amplify the voices of Chicago communities. We have a proven track record in delivering high-quality, representative data that ensures ChicagoSpeaks provides reliable insights for impactful decision-making across the city.

Custom ChicagoSpeaks Surveys

People walk the sidewalk in Chicago, United States on October 14, 2022. (Photo by Jakub Porzycki/NurPhoto via Getty Images)
We work with you to build surveys that answer your unique questions.

ChicagoSpeaks works closely with clients to design surveys that address their specific needs. Using NORC’s proven methodologies, ChicagoSpeaks can integrate data from a variety of sources to capture even smaller subpopulations, ensuring that no community or perspective is overlooked.

ChicagoSpeaks Omnibus Surveys

Aerial shot of Chicago, Illinois on a clear day in Fall from over West Town.

ChicagoSpeaks also offers a quarterly omnibus survey, providing a fast and cost-effective way to gather insights from a representative sample of Chicago residents. By sharing the survey with other clients, you can ask targeted questions while keeping costs down. The omnibus survey is ideal for projects requiring quick results and delivers reliable data on community opinions and trends from across the city—all within a streamlined, affordable process.

ChicagoSpeaks Data Highlights