Explore this solution: Home Our Offerings Our Work About AmeriSpeak Contact
Whether you’re a market researcher, foundation or academic expert, or policy professional, you get robust, proprietary insights to drive impactful decisions. Powered by AmeriSpeak’s leading probability-based panel, you’ll receive accurate data with the speed you need.
In an omnibus survey, multiple clients contribute questions to a shared survey. Each participant pays only for the questions they submit, making it a cost-effective way to gather data. The survey covers various topics, allowing multiple industries or sectors to collect insights from a single study. Omnibus surveys are often used to gather quick feedback or general opinions across a wide audience.
Why Choose AmeriSpeak Omnibus?
- Timely, Representative Results
Time is a critical factor for market researchers. With AmeriSpeak Omnibus, you'll get reliable, actionable insights fast. Our surveys reach representative respondents across the nation, ensuring that you can confidently use the data to inform your business decisions, product development, or marketing strategies. - Affordable Data for Social Impact
For non-profit and social impact organizations, leveraging data is key to creating change. AmeriSpeak Omnibus delivers powerful data-driven insights that help you communicate with stakeholders, secure funding, and pursue your mission. We offer affordable, customized options that fit your budget, allowing you to focus on making a difference. - Compliant Data for Public Policy
Policymakers need rigorous, transparent data to inform decisions and ensure compliance with government regulations. AmeriSpeak Omnibus provides evidence-based insights that meet regulatory demands. Whether you're analyzing public health trends, developing policy recommendations, or evaluating regulatory compliance, we help you make informed, accountable decisions.
Get Started with Omnibus
Ready to unlock fast, reliable insights? Whether you’re driving business decisions, advocating for social change, or informing public policy, AmeriSpeak Omnibus delivers the data you need.
How It Works
AmeriSpeak Omnibus is fast and easy to use. Simply submit your questions, and we’ll handle the rest.
From programming to data collection to final data delivery, our team of experts ensures that you receive accurate, timely data that is representative of the U.S. population in about a week.
You’ll receive insights from 1,000 nationally representative adults ages 18 and older. This highly efficient system helps clients:
- Support public affairs and public release projects
- Gauge public opinion on policy issues, current events, and trends
- Test messaging, new product concepts, and advertising campaigns
- Measure awareness of brands, programs, and initiatives
- Track consumer sentiment about products or services
Scheduling
The AmeriSpeak Omnibus calendar runs on a bi-weekly schedule with the final questionnaire due every other Friday.
The schedule begins with the first Friday in January, and includes a few exceptions depending on major holidays.
| Friday - 4pm ET | Friday to Sunday | Tuesday | Wednesday |
|---|---|---|---|
| Final questionnaire provided to AmeriSpeak team | Field period | Standard deliverables provided to client | Custom deliverables provided to client |
Pricing
A minimum of three survey question units are required for AmeriSpeak Omnibus participation.
A unit is a simple, straightforward, close-ended question, such as yes/no, a checklist of up to 10 response categories, or grid questions using a rating scale with up to four attribute statements.
| First 5 Questions | Questions 6-10 | Questions 11+ |
|---|---|---|
| $1,000 per question | $850 per question | $750 per question |
- One standard demographic banner table: age, sex, education, race/ethnicity, HH income (four categories)
- Data file (Excel, SPSS, or SAS) including weights and AmeriSpeak Omnibus profile variables.
- Custom banner table: $350
- Additional profile variable: $300 (contact us for available variables)
- Open-ended coding: $1,500
- Topline report, PowerPoint tables (contact us for pricing)
Specialized Omnibus Surveys
Sample & Methodology
Our Omnibus provides a nationally representative snapshot of U.S. adults, sourced directly from the AmeriSpeak panel.
Households are selected randomly through NORC’s National Sample Frame, known for its industry-leading coverage. This frame encompasses over 97% of U.S. households, ensuring that all segments are well represented.
AmeriSpeak goes the extra mile in recruitment, using a combination of U.S. mail notifications, NORC telephone interviewers, and in-person field staff. Thanks to this robust process, AmeriSpeak boasts the highest response rates of any multi-client research panel, offering unmatched reliability and depth in survey results.
