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Fully custom, client-owned household panels, drawing on the same recruitment and sampling methodology and panel technology we use for AmeriSpeak.
Our proprietary panels allow your organization to survey target populations with sufficient interview sample sizes. You set the frequency of contact, and you maintain complete control over the panelists’ exposure to survey content.
A proprietary panel could include, for instance, low-income households, smokers, Veterans, or other populations who are often under-sampled. Commercial and private sector businesses can use proprietary panels to gain timely, invaluable insights about customers or members.
Your custom-built panel can include one or more of the following features:
- Sample sourced from the NORC National Frame, address-based samples, or list samples from commercial databases
- High response rate from two-stage recruitment design
- Initial recruitment by mail/phone/web
- Follow-up recruitment by in-person, professional field interviewers
- Low-Burden Panel (to keep attrition low)
- English/Spanish language recruitment and surveys
- Smartphone-enabled web recruitment and surveys
- Strict panel management policies