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We’ll work with you to design studies that meet your exact specifications while maintaining the trusted results your work demands. Custom surveys give you complete control over questionnaire content, sample composition, and fielding schedules—with full transparency into methodology and response rates. Whether you're studying the general population, tracking trends longitudinally, reaching low-incidence groups, or conducting local area research, you get the flexibility to shape your study alongside the statistical credibility that sets AmeriSpeak apart.
What makes custom surveys flexible:
- Sample sizes tailored to your statistical requirements
- Study-specific questions alongside standard demographic profiling
- Multiple data collection modes (online and telephone)
- Rapid fielding options for time-sensitive research
- Optional biomarker collection and specialized measures
What You Receive
Every custom survey includes professionally prepared deliverables designed for immediate analysis.
Core Deliverables
- Clean data files in your preferred format (SPSS, Stata, SAS, CSV, or Excel)
- Statistical weights for population representation
- Comprehensive profile data on household and respondent characteristics (including demographics, geography, internet access, housing, employment, and survey metadata)
- Detailed methodology report documenting sample design, response rates, and data collection procedures
- NORC Card for citation and methods transparency
Additional Services Available
- Appended demographic variables from third-party data sources
- Statistical banner tables and crosstabs
- Open-ended response coding and analysis
- Annotated questionnaires
- Topline summaries and executive reports
- Custom PowerPoint presentations
- Advanced statistical modeling
- Public-facing briefs and reports from NORC's Public Affairs and Media Research team
