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AmeriSpeak’s approach combines targeted in-field screening with extensive profiling, ensuring cost-effective, timely, and actionable insights from real people who truly represent your audience.
Unmatched Participant Quality: Tap into a high-quality, probability-based panel where nearly half of panelists are recruited through in-person, face-to-face outreach. Our panelists are real, verified individuals selected via a randomized sample frame, ensuring accuracy and authenticity in every session.
Comprehensive & Customizable: Our expansive panel spans demographics, and our profiling data include hundreds of variables, so you can precisely target your ideal participants while saving screener space for your questions . Whether you need focus groups, one-on-one interviews, bulletin boards, or a unique study design, we tailor everything to meet your specific goals.
Efficient, End-to-End Service: We manage the full process, from recruitment and scheduling to reminders and tech setup, for a seamless, hassle-free experience. Our expert team and a small, trusted group of vetted vendors deliver high-quality moderation, support, and analysis.
Enhanced Research Integrity & Privacy: We uphold the highest standards for respondent protection, including Institutional Review Board (IRB) oversight and rigorous privacy protocols.
Cost-Effective: Our panel respondents typically require lower incentives and are more tech- and camera-savvy than those recruited for project-specific panels, helping you manage costs without compromising on quality.
Quantitative Data with Every Qualitative Study: In addition to high-quality recruitment, you gain access to robust, probability-based quantitative data on the incidence of your target criteria. This allows you to ground your qualitative findings in defensible statistics, valuable for proposal writing, strategy, and internal reporting.
Mixed Methodology Experts: Our team brings deep expertise in both qualitative and quantitative research. We can recruit qualitative participants directly from a quantitative study or use qualitative insights to shape and inform quantitative design.
Qualitative Research, Your Way
Whether you want to take the wheel or hand off the keys, we meet you where you are. Our offerings span a spectrum, from sample-only support to full-service solutions, so you get exactly the level of involvement you need.
Sample-Only Qualitative Research
With AmeriSpeak Qualitative, you’re in the driver’s seat, every step of the way. Design your study exactly how you want it, from selecting the sample size to crafting custom questions that get to the heart of your research goals. We deliver a high-quality, representative list of pre-screened respondents who are ready to participate, so you can hit the ground running.
Whether you’re hosting focus groups or conducting in-depth interviews, you’re in control of the questions, the format, and the insights. It’s your research, your way, with the confidence of AmeriSpeak’s industry-leading recruitment behind you.
Full-Service Qualitative Solutions
If you’re looking for end-to-end support, we make it easy. Our experienced team and trusted partners can manage every part of your qualitative research, from recruiting the right participants to moderating interviews, setting up tech platforms, and analyzing the results.
You bring the research goals, we’ll handle the rest—seamlessly, efficiently, and expertly.
