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Brandon helps public-sector institutions build AI and data systems they can trust, along with the methods, governance, and infrastructure that earn it.

Brandon is a senior research methodologist in the Methodology & Quantitative Social Sciences department at NORC at the University of Chicago. A sociologist and data scientist by training, he focuses on what it takes to make data and AI systems trustworthy in public-sector institutions. He identifies where trust breaks down and builds the methods, governance, and infrastructure that earn it. With more than 14 years of experience applying computational methods to social science problems, he evaluates AI systems not only on technical performance but on whether they hold up to the institutional contexts, measurement standards, and communities that depend on them. Brandon is one of the primary designers of NORC’s AI governance framework.

Brandon's research examines how AI systems perform in data collection and statistical settings. His work has shown that large language models do not respond to surveys like human survey respondents. He has also documented how bias-detection tools can introduce data quality issues of their own when engineering choices made downstream of the statistical design reintroduce the bias the method was meant to control for. On the applied side, Brandon has built an LLM-based detector that identifies AI-generated and fraudulent survey responses with greater than 98 percent accuracy, and he has explored conversational AI agents that dynamically probe survey respondents and code their answers in real time, with experimental findings forthcoming in Survey Research Methods. He is Project Director for Measuring Large Language Model Understanding of Federal Statistical Data, a National Secure Data Service Demonstration project conducted with the National Center for Science and Engineering Statistics and the U.S. Department of Commerce. This work assesses whether large language models can reliably comprehend federal statistical data and informs how agencies make their data AI-ready.

Brandon's data infrastructure work focuses on making research data assets secure, accessible, interoperable, and governable. He has led four projects through America's Datahub Consortium that contribute to the design of a future National Secure Data Service, including the Federated Data Usage Platform, a prototype intended as a shared service for tracking how federal data are used. He serves as Infrastructure Lead and Chief Statistician for a national infrastructure effort for the Republic of Palau, integrating fragmented systems across education, labor, health, justice, and social services. He participates in the UNECE High-Level Group for the Modernisation of Official Statistics' AI-Ready Dissemination project, working on what it takes to make official statistics legible, reliable, and trustworthy when AI mediates access to them. These systems are how federal statistical agencies and national governments turn administrative records, survey data, and other fragmented sources into evidence policymakers can act on.

Brandon’s work has been published in peer-reviewed journals and conference proceedings across disciplines and supported by awards from the National Science Foundation, the National Institutes of Health, a Fulbright fellowship, the Government of France, and the Countway Library of Medicine (Harvard University / Boston Medical Library). He currently serves as Chair of the American Statistical Association’s Section on Text Analysis and has held advisory roles with the NIST Generative AI Public Working Group, the Data Foundation’s AI Working Group, AcademyHealth, and the UNECE High-Level Group on the Modernisation of Official Statistics. He has been elected to multiple section councils of the American Sociological Association and was previously assistant editor for the American Sociological Review. Brandon has served on program committees of leading conferences including the Conference on Empirical Methods in Natural Language Processing (EMNLP) and Widening NLP, and speaks regularly about where AI fits in public-sector research, where it fails, and what it takes to build systems that maintain trust.

Project Contributions

Support for the Justice Community Opioid Innovation Network

Building the evidence base for addressing opioid use disorder (OUD) stigma and access to OUD treatment

Client:

National Institute of Drug Abuse

STEM Learning Opportunities Before & After COVID-19 School Closures

Examining COVID-19’s impact on high school math and science course trajectories

Client:

National Science Foundation

Curriculum & Learning Improvement Project (CLIP)

Creating an innovative data ecosystem to support classroom instruction and education research

Client:

Gates Foundation

Palau Repository of Youth & Workforce Development Data

National collaboration to integrate data for youth and workforce development

Client:

Republic of Palau Ministry of Human Resources, Culture, Tourism, and Development

Early Childhood Training and Technical Assistance Cross-System Evaluation

A first-of-its-kind evaluation to maximize the effectiveness of TTA provided to early childhood grantees

Client:

Office of Head Start and Office of Child Care in the Administration for Children and Families, U.S. Department of Health and Human Services

Developing a Supervised Model of Online COVID Vaccine Information

Examining AI biases in model development to accurately detect and classify online COVID-19 vaccine information

Client:

Amazon Web Services (AWS)

Data Usage Platform as a Federal Data Asset

User experience research and prototyping for a federal data usage platform

Client:

National Center for Science and Engineering Statistics

Data Concierge Models for a National Secure Data Service

Developing novel models and tools to assist federal data users

Client:

National Center for Science and Engineering Statistics

Curriculum & Learning Improvement Project (CLIP)

Creating an innovative data ecosystem to support classroom instruction and education research

Client:

Gates Foundation

California DSS Qualitative Training

Transforming complex, decentralized data into evidence to improve a large state program assisting low-income families

Client:

California Department of Social Services (CDSS)

Assessing the Effects of Smokeless Tobacco Influencer Marketing in the Rapidly Changing Media Environment

The first comprehensive study to examine the effects of social media promotion of smokeless tobacco use among rural and urban populations

Funder:

National Cancer Institute and the Food and Drug Administration

America’s DataHub Consortium

Demonstrating replicable processes for acquiring and providing secure access to linked data sources

Client:

National Center for Science and Engineering Statistics

Publications