Some businesses are in a bind: They need actionable data about their consumers and markets without breaking the bank. But the most affordable survey services offer iffy information that can undermine decision-making.TrueNorth® solves this problem by bringing in the highly regarded AmeriSpeak® Panel to lend greater accuracy to your findings.
How It Works
TrueNorth upgrades a company’s data by surveying two sets of respondents at the same time: members of AmeriSpeak’s scientifically recruited panel and a lower-cost nonprobability sample. TrueNorth then calibrates data from the lower-quality nonprobability survey, truing it up with the higher-quality AmeriSpeak data.
The additional responses and calibration ensure that respondents represent the groups our clients are seeking to survey and, thus, generate more reliable results.
J. Michael DennisExecutive Director
David DutwinSenior Vice President of Strategic Initiatives
Mark WattsSenior Director of Client Services