Some businesses are in a bind: They need actionable data about their consumers and markets without breaking the bank. But the most affordable survey services offer iffy information that can undermine decision-making.TrueNorth® solves this problem by bringing in the highly regarded AmeriSpeak® Panel to lend greater accuracy to your findings.
How It Works
TrueNorth upgrades a company’s data by surveying two sets of respondents at the same time: members of AmeriSpeak’s scientifically recruited panel and a lower-cost nonprobability sample. TrueNorth then calibrates data from the lower-quality nonprobability survey, truing it up with the higher-quality AmeriSpeak data.
The additional responses and calibration ensure that respondents represent the groups our clients are seeking to survey and, thus, generate more reliable results.
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TrueNorth Experts
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J. Michael Dennis
Executive Director -
David Dutwin
Senior Vice President of Strategic Initiatives -
Mark Watts
Senior Director of Client Services
