Celebrating its 10th anniversary this year, The Associated Press-NORC Center for Public Affairs Research was created to join the expertise of NORC at the University of Chicago, one of the world’s premier independent research organizations, with The Associated Press, one of the world’s largest and most trusted sources of independent newsgathering which provides news seen every day over all media platforms and formats by more than half of the world’s population.
The two organizations established The AP-NORC Center to conduct, analyze, and distribute social science research in the public interest on newsworthy topics, and to use the power of journalism to tell the stories that research reveals. This combination of rigorous, objective research and reliable, unbiased journalism has unmatched potential to reach both broad audiences and policymakers at every governmental level, creating a seamless transition from the gathering of survey-based information to a more fully-informed society. In its 10 years, The AP-NORC Center has conducted more than 250 studies exploring the critical issues facing the public, covering topics like health care, the economy, COVID-19, trust in media, and more.
The AP-NORC Center is housed in the
Public Affairs and Media Research department at NORC.