Skip to main content

Entrepreneurship in the Population: Indiana (EPOP-IN)

The Indiana state flag waving along with the national flag of the United States of America. In the background there is a clear sky. Indiana is a U.S. state in the Midwestern United States
Understanding views and experiences with business ownership and self-employment in Indiana
  • Client
    Central Indiana Corporate Partnership (CICP)
  • Dates
    2022 - 2023

The state of Indiana has historically faced challenges in creating new businesses.

Research completed in the Indiana GPS Project for the Central Indiana Corporate Partnership (CICP) found that Indiana’s entrepreneurial ecosystem is underperforming relative to other states. The Economic Innovation Group (EIG) found that Indiana ranks last in the nation in the share of jobs at new firms and third in the share of jobs in very old firms. The Brookings Institution built on this finding, observing that “Indiana has more employer firms that are 16 years old or older than it has firms younger than five years old—a trend that runs opposite to the country as a whole, indicating a relative lack of dynamism in the state.” While several efforts aimed at boosting business formation dynamism are already underway, could more be done to encourage and support entrepreneurship in Indiana?

NORC engaged in quantitative and qualitative research to better understand the entrepreneurial experience in Indiana.

Prior research on entrepreneurship in Indiana has led to recommendations to increase support, such as capital or mentorship, to entrepreneurs. Business advocates came to NORC at the University of Chicago when they recognized they needed to learn more about Hoosiers' attitudes about building businesses or what may be holding them back. The Entrepreneurship in the Population: Indiana (EPOP-IN) survey investigates entrepreneurship activities and attitudes. The survey aims to understand the interest in and experiences with business formation and self-employment in Indiana. Through a statewide survey, focus groups, and in-depth interviews, the EPOP-IN survey gains insight into who is and isn't engaged in entrepreneurship and the reasons for their decisions.

This research supplies data to support new and existing business owners and self-employed workers in Indiana.

This study allows for the opportunity to study Indiana’s challenges with entrepreneurship with a focus, informed by past research, on foundational, underlying cultural challenges that may have been previously overlooked. Specifically, this study engaged in a new survey that assesses Hoosier perspectives on forming businesses or being self-employed to better understand how to encourage and support participation in a more robust entrepreneurial ecosystem that will strengthen the state’s economy. Anonymized survey data and associated reports are available below to facilitate the analysis of entrepreneurship trends in Indiana.

EPOP-IN logo

Learn More About the Study

For more information on the national EPOP study, visit its microsite which includes an interactive dashboard and detailed data.

Explore NORC Education Projects

2023 American Law School Faculty Study

Reviewing law school policies and understanding the career pathways of law school teaching faculty


Association of American Law Schools

2024 National Survey of Early Care and Education

Examining early care and education after major disruption


Office of Planning, Research, and Evaluation in the Department of Health and Human Services