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NORC at the University Chicago

80th Annual AAPOR Conference

The American Association for Public Opinion Research (AAPOR) holds its 80th Annual Conference on May 14-16, 2025, in St. Louis, Missouri.

Meet us at AAPOR’s 80th in St. Louis! This year’s theme, “Reshaping Democracy’s Oracle,” will discuss the promises and perils that artificial intelligence (AI) and our information technology landscape have in changing political polling and survey research. Central to this theme is the role of new technologies in understanding voter behavior and an exploration of political polls given 2024 election outcomes around the world. 

As a founding member of AAPOR, NORC is proud to continue our long tradition of deep involvement with the association throughout the year. At this year’s conference, we’ll be celebrating the 10th anniversary of AmeriSpeak®, our premier probability-based panel. Launched in 2015 (at AAPOR’s 70th Annual Conference), AmeriSpeak has become a trusted platform for delivering high-quality, representative data that informs decision-making across sectors. 

Find Us at AAPOR 2025

As a platinum sponsor of AAPOR 2025, NORC staff will be presenting in over 30 different sessions at this year’s conference. Join us in St. Louis to explore the latest trends, innovations and research. 

Come say hi! Find us at booth #111.

Congratulations to NORC’s AAPOR Awards Winners!

NORC congratulates four colleagues—Lilian Huang, Hannah Murrow, Juanita Vivas Bastidas, and Kirk Wolter—who will be recognized at the conference with prestigious AAPOR Awards. Their contributions to public opinion research reflect NORC’s ongoing dedication to methodological excellence and innovation in the field. We look forward to acknowledging their work alongside our partners and peers at this year’s conference!

Charter Member AAPOR Transparency Initiative

Event Details

Date & Time

May 14-16, 2025

 

Location

Union Station Hotel, St. Louis, Missouri
 

Booth

Visit NORC at booth #111

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Event Schedule

For a glimpse of all NORC’s presentations at AAPOR 2025, download our NORC presentation schedule.

Featured NORC Research

Showcasing Cutting-Edge Research on Conference Themes

Download Full NORC Presentation Schedule (PDF)

AI & Innovation in Survey Methodology

Discover how artificial intelligence is transforming survey research, from design to data collection to analysis.

Related Presentations

Improving Survey Data Quality with LLMs

Presenters: Ipek Bilgen, Lilian Huang

Exploring how large language models (LLMs) can optimize survey design, data collection, and quality.

The Future of AI and Survey Research

Presenter: Soubhik Barari

Examining how AI is reshaping survey research, from methodology improvements to new challenges.

Survey or Survai: Applications of AI within the Survey Research Process

Presenter: Joshua Lerner

Providing a broad overview of AI’s impacts on all phases of survey research, from data collection to analysis.

Advances in Video & AI-Driven Survey Interviewing

Presenter: Soubhik Barari 

Introducing AI textbots that adapt surveys in real-time to improve data quality but not impact respondent experience.

Public Opinion in a Changing Sociopolitical Landscape

Explore new research on how Americans perceive democracy, political identity, and social issues.

Related Presentations

The State of Our Democracy: Perspectives from Americans on Media, Race, and Opportunity

Presenters: Jennifer Benz, Lindsey Witt-Swanson, David Sterrett

Presenting survey findings on media trust, racial equity, political identity, and Americans’ views on opportunity.

The Demographic Divide(s): Gender, Generation, Race, and Ethnicity Gaps in American Elections

Presenter: Alex Chew

Highlighting political differences between U.S.-born and non-U.S.-born Asian Americans based on new survey data.

LGBTQ & SOGI Attitudes & Measurements

Presenter: Lindsey Witt-Swanson

Exploring how age, education, and survey mode affect responses to sexual orientation and gender identity questions.

Featured Experts