Amelia Burke-Garcia
Pronouns: She/Her
At NORC, she leads the organization’s Digital Strategy & Outreach Program Area, where she designs and implements strategies that leverage the power of digital media to influence behavior. In this role, Amelia develops new digital and mobile data collection methodologies and communication solutions.
Since 2020, she has been overseeing the award-winning How Right Now/Que Hacer Ahora campaign, which aims to increase people’s ability to cope and be resilient amidst the COVID-19 pandemic. She also currently leads three studies focused on for three studies examining social media influencers’ effects on their followers’ vaccine-related knowledge, attitudes, and behaviors.
Over the course of her career, Amelia has spearheaded some of the most innovative communication programs and studies on a variety of health topics, including designing a targeted social media intervention with mommy bloggers to help social media users lower their risk for breast cancer, and leveraging MeetUp groups and the Waze mobile application to move people to action around flu vaccination and HIV testing, respectively.
She is the author of the book, Influencing Health: A Comprehensive Guide to Working with Social Media Influencers, and her new book, Communicating Through a Pandemic: A Chronicle of Experiences, Lessons Learned, and a Vision for the Future, is slated to be released in 2023.
Quick Links
Education
PhD
George Mason University
MA
Georgetown University
BA
McGill University
Appointments & Affiliations
Advisory Board Member
Society for Health Communication
Honors & Awards
Recognition for her work in honor of Women’s History Month | 2022
U.S. Surgeon General, Dr. Vivek Murthy, for her work in honor of Women’s History Month
Named to “10 Modern Female Innovators Shaking Up Health Care” | 2020
VeryWellHealth.com
Project Contributions
Publications
-
Most Older Adults Unaware of New RSV Vaccine & Unsure About Getting It
Press Release | September 5, 2023
-
2023 Joint Statistical Meeting
Event | July 30, 2023
-
2023 National Conference on Health Communication, Marketing & Media
Event | June 24, 2023
-
opens in new tabAssessment of Mental Health and Coping Disparities Among Racial and Ethnic Groups Amid COVID-19 From the “How Right Now” Campaign
Journal Article | September 16, 2022
-
opens in new tab"How Right Now? Supporting Mental Health and Resilience Amid COVID-19."
Journal Article | June 5, 2022
-
opens in new tab"How Right Now: The Role of Social Determinants of Health as They Relate to Emotional Well-Being Amidst the COVID-19 Pandemic."
Journal Article | June 6, 2022
-
opens in new tab"Culturally Appropriate Breast Cancer and Environmental Risk Messages: Targeting Racially and Ethnically Diverse Mothers."
Journal Article | April 26, 2021
-
opens in new tab"Assessing the Impact of FDA’s 'The Real Cost' Campaign in Social Media."
Report | April 6, 2021