In 2021, only 7 percent of U.S. adults did not use the internet. Everyone else logged on almost daily. NORC has tracked online behaviors and attitudes since the beginning, adding highly specialized digital experts—including our Social Data Collaboratory—who study digital habits and online activity and use their insights to develop creative outreach strategies. Among our many digital specialties are social data analytics, misinformation research, study recruitment and retention, intervention study design, survey support, and digital, social, and mobile communication.
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NORC has used its digital communication expertise to develop and evaluate a variety of digitally-driven public health efforts.