We ensure that the data behind AI is sound and that the information produced with AI is defensible enough to inform society’s most important decisions. We draw on methodologists, statisticians, data scientists, and subject-matter experts from across NORC, and apply methods that have been proven by decades of trustworthy research.
Many assessments of AI come from people with a stake in the answer. We take an independent stance toward the tools we assess, including the ones we build ourselves. As researchers, we follow the evidence. We say plainly what holds up and what does not, so the answer you act on is one you can defend.
Center Director
Our Work
Ensuring AI deployment in regulated settings holds up to scrutiny.
In federal and state government, public health, education, and justice, an AI system is not judged by a demo. It is judged by whether its outputs survive an auditor, a legislature, or a regulator. NORC has spent decades doing the methodological work that lets data and evidence hold up in exactly those settings, and we bring that work to AI.
For the technology companies building these tools, that makes us the partner who knows what “good enough” means inside a regulated program and how to gain adoption for your capabilities.
Recent Work
Shaping the Field
The standards for trustworthy AI are a work in progress, and we’re helping establish them.
The norms for how AI is used in research and public service are not yet settled. Methods for evaluating AI outputs, preparing data for AI, and judging whether a system is fit for a given purpose are still taking shape, and the choices made now will shape the field for years.
NORC is positioned to help: we convene across government, research, and technology, develop methods and frameworks others can build on, and keep the work grounded in whether AI serves the public good.
Our Experts
AIDQ experts come from survey methodology, statistics, data science, and AI engineering, with applied experience testing AI where it has to be right.
-
Brandon Sepulvado
Senior Research MethodologistCenter Director -
Soubhik Barari
Senior Research Methodologist -
Mehmet Celepkolu
Principal Data Scientist -
Sara Lafia
Research Methodologist -
Joshua Lerner
Senior Research Methodologist -
Zachary Seeskin
Senior Statistician -
Emily R. Wiegand
Senior Research Methodologist -
Ting Yan
Vice President