Amelia Burke-Garcia is NORC’s program area director of digital strategy and outreach in the Public Health Department. Burke-Garcia is a seasoned communications professional with more than 15 years of experience in digital, social, and mobile media, with specific expertise in developing and evaluating digital health communications campaigns.
Burke-Garcia builds and implements strategy for NORC to strengthen the use of digital media to influence behavior. In this role, Burke-Garcia develops NORC’s capabilities in new digital and mobile data collection methodologies and communication solutions to enhance the offerings NORC provides to its clients.
Prior to NORC, Burke-Garcia was the senior director of digital media at Westat, as well as the director of Westat’s Center for Digital Strategy and Research. At Westat, Amelia directed the Center for Disease Control and Prevention’s (CDC) National Center of Birth Defects and Developmental Disabilities communication contract, where her work focused on communications strategy, developing an integrated communications evaluation framework, while also building an online influencer program. She also acted as research director for a social media and breast cancer grant funded by the National Institutes of Health (NIH) and as campaign director for CDC’s National Influenza Vaccination Campaign.
Burke-Garcia is actively involved in the Society for Health Communication’s where she holds two co-chair positions surrounding innovations in research and social media. She is also a member of the American College of Preventative Medicine’s social media committee as well as an editorial board member of Social Marketing Quarterly. She is on the board of ShiftCon, a health and wellness online influencer network, and she was recently named to VeryWellHealth.com’s list of 10 Modern Female Innovators Shaking Up Health Care. Her book, Influencing Health: A Comprehensive Guide to Working with Online Influencers, will be published by Routledge on July 18, 2019.