Public Affairs and Media Research

The Public Affairs and Media Research Department conducts high-quality research for our clients in order to deliver reliable insights that fuel effective business and communication strategies. We provide the nuanced understanding of people’s opinions, beliefs, and behaviors that organizations need to understand and serve their audiences in a world of vast and accelerating change. Our clients comprise some of the nation’s most influential and forward-looking media companies, PR and consulting firms, philanthropies, and policymaking organizations.

The Public Affairs and Media Research Department team has expertise with a wide array of important issues and a broad range of populations, including hard-to-reach groups such as young people and Latinos. Our approach is informed by the full methodological rigor of NORC at the University of Chicago, so you can be sure you’re reaching the right targets, asking relevant questions, and getting meaningful analysis. And with access to resources like NORC’s AmeriSpeak® probability-based panel, we can turn projects around in weeks, sometimes just days, enabling our clients to seize emerging opportunities.

NORC’s Public Affairs and Media Research Department is home to The Associated Press-NORC Center for Public Affairs Research. The AP-NORC Center was created to join the expertise of NORC, one of the world’s premier independent research organizations, with The AP, which provides news seen every day over all media platforms and formats by more than half of the world’s population. This combination of rigorous, objective research and reliable, unbiased journalism has unmatched potential to reach both broad audiences and policy makers at every governmental level, creating a seamless transition from the gathering of survey-based information to a more fully-informed society.

Through The AP-NORC Center and our relationships with other leading news and media organizations, we are able to work with our clients to position research findings for the journalists, policymakers, and thought leaders who can amplify their impact.

Brochure
NORC Public Affairs and Media Research

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