Miao is a mixed methods researcher analyzing and interpreting social media data in a rapidly changing environment.
Miao is a Research Scientist at NORC’s Social Data Collaboratory. She has over 14 years of experience in health media and communication research to measure and evaluate media campaign messages and outcomes. She specializes in quantitative and qualitative research methodology to create, transform, analyze, and interpret traditional and social media data in the changing media environment.
Miao serves or has served as the principal investigator on research studies funded by the National Cancer Institute (R01CA283038, R03CA252680), and she served as key research personnel on studies funded by the Centers for Disease Control and Prevention; the Truth Initiative; and the Robert Wood Johnson Foundation.
Before joining NORC with her team in 2016, Miao was working on research projects on media framing and new media, especially social media, influence on people’s daily life. Miao’s doctoral dissertation focused on cyber nationalism, which provided a theoretical basis for social groups who shape and direct opinion discourses, a topic that existing scholarship has yet to address adequately. Her research uncovered a global trend towards permitting and promoting misinformation in disseminating political news, representing a critical area for social media research to address.
Journal Article | June 5, 2022
opens in new tab"How Right Now: The Role of Social Determinants of Health as They Relate to Emotional Well-Being Amidst the COVID-19 Pandemic."
Journal Article | June 6, 2022
opens in new tab"Exploring the Discursive Function of Hashtags: A Semantic Network Analysis of JUUL-Related Instagram Messages."
Journal Article | November 8, 2021
Report | April 6, 2021
opens in new tab#Toolittletoolate: JUUL-Related Content on Instagram before and after Self-Regulatory Action."
Journal Article | May 27, 2020
opens in new tab"Twitter Analysis of California's Failed Campaign to Raise the State's Tobacco Tax by Popular Vote in 2012."
Journal Article | July 1, 2017