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NORC at the University Chicago

Miao Feng

Senior Research Scientist
Public Health
Social Data Collaboratory

Miao is a mixed-methods researcher analyzing and interpreting social media data in a rapidly changing environment.

Miao is a senior research scientist at NORC’s Social Data Collaboratory specializing health media and communication research. With over 17 years of experience, she evaluates media campaign messages and outcomes using advanced quantitative and qualitative methodologies. Her expertise lies in analyzing and interpreting traditional and social media data to assess their impact in a rapidly evolving media landscape.

Miao has led and contributed to multiple high-impact research projects. She serves as the principal investigator on studies funded by the National Cancer Institute (R01CA283038, R03CA252680) and has played a key role in projects supported by the Centers for Disease Control and Prevention, the Truth Initiative, and the Robert Wood Johnson Foundation. 

Before joining NORC in 2016, Miao conducted research on media framing and the influence of new media, particularly social media, on daily life. Her doctoral dissertation examined cyber nationalism, providing insights into how social groups shape and direct opinion discourses.

Expertise

Education

PhD

University of Illinois at Chicago

MA

University of Wisonsin - Milwaukee

BA

Sichuan Normal University, China

Project Contributions

Georgia Adult Immunization Campaign Evaluation

Assessing the impact of Georgia’s No One Has Time to Be Sick campaign

Client:

Georgia Department of Public Health

Using Innovative Machine Learning to Detect Support and Opposition to E-Cigarette Use Prevention Messaging on Twitter and TikTok

First study to examine the content, sources, and patterns of diffusion of E-cigarette prevention campaigns

Client:

National Cancer Institute

Cannabis Prevention & Education Campaigns in Illinois

A study of the effectiveness of the Let’s Talk Cannabis and Unfaded campaigns

Client:

University of Illinois Chicago

Publications

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