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Dani excels at managing public health and health communications research projects to distill meaningful results and insights.

Dani has over a decade of experience managing a wide range of public health research initiatives and offers substantive support for studies that investigate the influence and impact of health messaging on health-related knowledge, attitudes, beliefs, & behaviors. She coordinates a wide range of projects, including formative, strategic, process, and outcome evaluation research using mixed methods and diverse data sources. She applies industry best practices for schedule, budget, and staffing management to all her projects.

Notably, Dani has led a federal government-funded study on assessing flu and COVID-19 vaccination perceptions, managed the development and evaluation of a COVID-19 and mental health communications campaign initiative, managed a postpartum emergency care materials development and testing project, and coordinated several federal grants examining the nexus between tobacco product promotion in media and product-related trial and use.

Prior to her career at NORC, Dani was a research coordinator at the Institute for Health Research & Policy at the University of Illinois at Chicago (UIC) where she worked on projects addressing tobacco control, health education, and healthy aging.



University of Illinois at Chicago


University of Illinois at Chicago

Honors & Awards

PMP | 2020

Project Management Institute

Project Contributions

Smoke-Free Screens Initiative

Updating surveillance of on-screen tobacco imagery after pandemic-driven changes in video viewing


Truth Initiative

Assessing the Effects of Cigar Promotion on Social Media

The first comprehensive study to examine the effects of social media promotion of cigars on tobacco and marijuana use


National Cancer Institute

Evaluation Training and Technical Assistance Center (ETAC)

Evaluation training, TA, and rigorous evaluations for DoD sexual assault prevention activities


Department of Defense (DoD)

Social Media’s Influence on Flavored Tobacco Use

Investigation of youth-targeted flavored tobacco promotion on social media to inform regulatory decisions


National Institute on Drug Abuse; Food & Drug Administration

How Right Now / Qué Hacer Ahora

A communication initiative to increase people’s resilience during the COVID-19 pandemic


Centers for Disease Control and Prevention and the National Foundation of the Centers for Disease Control and Prevention

Postpartum Emergency Care Materials Development & Testing

Applying communication science to develop, test, and promote resources supporting clinician readiness for pregnancy-related emergencies


American College of Obstetricians & Gynecologists