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NORC’s data and expertise can bring nuance and context to broader measures of job creation, sales, and other economic activity.

Businesses, journalists, policymakers, and concerned citizens rely on a variety of economic measures, including monthly and quarterly reports on everything from small business credit and job creation to retail sales and GDP. NORC’s extensive economic expertise and the foundational data provided by our Survey of Consumer Finances, the National Longitudinal Survey of Youth, and other NORC studies provide context and nuance to conversations about the state of the national and global economy that more blunt measures often lack. NORC’s opinion research capacity is especially valuable, as what businesses and consumers think about the economy can have as much influence on spending, investment, and other economic activity as salaries, savings rates, and prices.

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Economic Measures Experts

Highlighted Projects

Sustaining a Virtual Community for Private Capital Research

PCRI leverages the NORC Data Enclave® to provide secure capital market data to researchers


Private Capital Research Institute (PCRI)

Kauffman Firm Survey Researcher Enclave

The NORC Data Enclave® provides secure access to confidential data on business start-ups


Ewing Marion Kauffman Foundation