Entrepreneurship in the Population: Entrepreneurial Activities by State
To understand entrepreneurship more fully, we must study the pathways to business ownership and extend the scope of research beyond existing business owners.
The EPOP survey considers the experiences of current entrepreneurs, individuals in the process of starting a business, and those who are no longer business owners.
For the first survey, launched in February 2022, NORC recruited over 32,000 current and former business owners, prospective entrepreneurs, freelancers, gig workers, and people who never considered opening a business.
This visualization was created by NORC’s VizStudio, a creative community of experts who turn complex data into compelling visual stories.