Luis leads the Survey and Social Media Research practice areas within the International Programs department at NORC, where he oversees the quality and rigor of survey methods across global data collection projects and guides NORC’s emerging global portfolio on youth digital well-being and social media policy evaluation. A survey researcher with extensive international experience, Luis has led mixed‑mode surveys in more than 25 countries, directing projects across the full survey lifecycle—including study design, questionnaire development and testing, interviewer training, fieldwork oversight, data processing, analysis, and reporting. His work spans global health, governance, security and conflict, and technology.  
 
Luis serves as project director for the Australia Social Media Ban Research Study (2025–2026), where he leads the design and implementation of a national web survey examining digital‑parenting behaviors among parents of children ages 9-15. The study captures families’ experiences both before and after the policy’s implementation—generating evidence to strengthen parenting support, inform future policy refinements, and contribute to the global evidence base on children’s digital well-being. In this role, Luis oversees all components of computer-assisted web interviewing (CAWI) operations, including questionnaire design, programming and testing, partner coordination, and real‑time data quality monitoring. He also served as project director for the USAID Global Health Policy Synthesis Review under the Research Technical Assistance Center (RTAC), where he supported USAID’s Global Health Bureau by synthesizing evidence to guide strategic funding decisions and strengthen global health programming.

Before joining NORC, Luis was a survey scientist at RTI International, where he led multidisciplinary teams implementing large‑scale mixed‑mode surveys in low‑ and middle‑income countries. Previously, he managed surveys for the Demographic and Health Surveys (DHS) Program at ICF, providing technical assistance across the survey continuum for DHS surveys in Angola, the Dominican Republic, Guatemala, Kenya, Mozambique, Zambia, and Zimbabwe.