Crystal focuses on developing practical, evidence-informed, and culturally appropriate tools and resources to deliver audience-centered health information and interventions. She has led collaborations across sectors, cultures, and countries, from updating national strategic plans to developing informational, educational, and outreach resources.

At NORC, Crystal leads the development and dissemination of messaging, materials, and tools for a range of audiences. Recent work includes award-winning provider readiness materials for the American College of Obstetricians and Gynecologists and communication materials and dissemination strategies for the CDC Foundation’s efforts to support teachers, school staff, administrators, and students and their families.

Crystal is skilled at translating knowledge into practice. She recently led a grant to develop an evidence-based, community-informed approach for disaggregating data on the Asian American population. She has also provided technical assistance on a variety of topics, including implementation research for CDC to improve provider communications with Black patients about immunizations, as well as evaluation support to HHS’ Office of Minority Health grantees implementing community-driven approaches to reduce health disparities.

Previously, Crystal managed technical communications for the nonprofit that developed the first approved long-acting and woman-controlled HIV prevention product. Additional prior experience includes health workforce and systems strengthening projects and policy and program analysis across Africa and Asia.