NORC Announces New Center for Panel Survey Sciences

New Center Will Support Academics, Researchers, and Industry Leaders as They Seek to Understand Diverse Populations

CHICAGO, February 2, 2023 – NORC at the University of Chicago is pleased to announce the launch of the Center for Panel Survey Sciences. Scholars affiliated with the Center will research and develop best practices on panel survey methodologies, and serve as a resource for academics, researchers, and other organizations as they design and implement novel research projects. NORC experts say the Center, a first-of-its-kind resource, will address the growing demand for new, more inclusive panels and methodologies across understudied populations.

“High-quality probability-based research panels across a diverse array of populations are critical to measuring and understanding social, economic, and health behaviors and opinions,” said David Dutwin, senior vice president and the director of the Center. “The new Center for Panel Survey Sciences at NORC will fill a methodological void with much-needed resources and expertise in studying and understanding populations that, to date, may have been overlooked.”

According to leaders at NORC, the Center will develop and provide researchers with a range of panels—from the general population to highly specialized panels of small groups including young adults, Asian Americans and other races and ethnicities, STEM workers, and people ages 50 and older. Additionally, NORC experts at the Center will assist researchers and organizations that partner with the Center on how to develop rigorous methodologies that use the panels.

By exploring new research methods and sharing access to tailored survey panels, NORC experts say, the Center will make survey research and methodologies more equitable, rigorous, and accurate.

America is home to a myriad of races, ethnicities, generations, educational backgrounds, and many other demographic characteristics. The Center will support the efforts of many organizations to increase equity in how surveys are conducted.

“The social sciences and, specifically, surveys are critical to understanding where inequalities may lie within our society, but biases may have previously been baked into the field’s methodologies. This Center aims to create methodologies and survey panels free of bias,” said Ipek Bilgen, principal research methodologist and the deputy director of the Center.

The Center’s Expert Advisory Board includes:

  • Annelies Blom, University of Bremen, Germany
  • Nancy Brigham, Dynata
  • Trent D. Buskirk, Bowling Green State University
  • Mario Callegaro, Google
  • LinChiat Chang, Independent Consultant
  • Joshua D. Clinton, Vanderbilt University
  • Carina Cornesse, German Institute for Economic Research
  • Ricardo Gonzalez, Universidad Adolfo Ibáñez
  • Sunshine Hillygus, Duke University
  • Josh Pasek, University of Michigan
  • Laura Wronski, Survey Monkey
  • Weiyu Zhang, National University of Singapore


Contact: For more information, please contact Eric Young at NORC at or (703) 217-6814 (cell).

About the Center for Panel Survey Sciences
Founded by NORC, the Center for Panel Survey Sciences is the first-ever resource for researchers who wish to advance the science of panel surveys. Championed by an active network of research fellows, the Center promotes transparency and scientific excellence by making both data and new methodologies accessible across the industry.

About NORC at the University of Chicago 
NORC at the University of Chicago conducts research and analysis that decision-makers trust. As a nonpartisan research organization and a pioneer in measuring and understanding the world, we have studied almost every aspect of the human experience and every major news event for more than eight decades. Today, we partner with government, corporate, and nonprofit clients around the world to provide the objectivity and expertise necessary to inform the critical decisions facing society.