Mark Watts is the Director of Client Services for AmeriSpeak, NORC's breakthrough multi-client panel-based research platform. In addition to overseeing all of NORC's client relations for the many research projects being conducted at AmeriSpeak, he offers AmeriSpeak clients insight into their questionnaire, sample, and study designs.
Watts has been involved with survey research for nearly three decades. Prior to joining NORC, he was partner and eventual sole-owner of Abacus Associates, a strategic public opinion research firm based in Northampton, Massachusetts. At Abacus, he oversaw all aspects of a wide range of survey and focus group research covering public affairs, policy development, elections, membership and market research. Watts has also served as the Associate Director of the Institute for Public Opinion Research at Florida International University.
Watts received his PhD in Political Science from the University of Minnesota. His research has been published in Public Opinion Quarterly, Public Perspective, Journal of Politics, Political Communication, Journal of Communication, Journalism and Mass Media Quarterly, and Communication Research, among others. He is a long-standing member of the American Association of Public Opinion Research.