Jennifer Berktold is a principal research scientist in the Public Health Department at NORC. Berktold has more than 20 years of experience in qualitative methods and survey research for federal and nonprofit clients such as the Centers for Disease Control and Prevention (CDC), the Food and Drug Administration (FDA), and the National Institutes of Health (NIH).
Her primary areas of focus are health communication message development and materials testing, social marketing campaign evaluation, and program evaluation.
Prior to joining NORC, Berktold was a senior study director at Westat. She led a large portfolio of work for federal and non-profit clients, which included development of national surveys, cross-site program evaluations, and formative research and evaluation for communication campaigns. She led several studies for FDA to assess consumer understanding of risks and benefits of prescription drug promotion, and she oversaw the development and fielding of FDA’s Food Safety and Nutrition Survey (FSANS), a multimode general population survey that provides statistically valid national estimates of food safety and nutrition knowledge, attitudes, and practices. She also led many formative research and process and outcome evaluation projects for CDC’s Arthritis Program to assess the effectiveness of strategies to increase use of arthritis-appropriate evidence-based interventions, as well as several communication research and evaluation projects for CDC’s National Center for Immunization and Respiratory Diseases.
Berktold has co-authored publications in the Journal of Health Communication, Health Promotion Practice, and Preventive Medicine Reports, among others. She has presented more than 20 papers at national conferences such as the American Association of Public Opinion Research, the American Evaluation Association, and the American Public Health Association.