At NORC, Liz strengthens clients’ most complex research programs by designing and testing respondent-centric, fit-for-purpose instruments and data collection strategies that deliver higher-quality insights with greater operational efficiency. She brings deep expertise in questionnaire design, cognitive interviewing, usability testing, mixed-mode data collection operations, and participant experience design. Her work enables clients to field studies that are clearer for participants, more resilient in production, and more defensible in high visibility decision environments. Drawing on decades of innovation in virtual, mobile, and emerging technology data collection, Liz anticipates design and operational risks early and shapes solutions that reduce burden, minimize error, and accelerate time to insight. Liz prioritizes developing solutions that are tailored to the resources, constraints, and priorities of each client.

Liz directs methodological activities on the All of Us Research Program, where she oversees the design, testing, and optimization of participant facing materials, data collection workflows, and platform features that return value to participants. Her work ensures that communications, instrumentation, and digital interactions create a clear, low-burden experience while safeguarding the quality and usability of the data the program produces. By integrating participant experience principles with deep operational insight, Liz strengthens retention, enhances data usability, and supports the program’s long-term goal of enabling precision medicine through high-quality, participant-donated data.

Before joining NORC, Liz built a national reputation for advancing participant-focused survey methods through two decades of methodological innovation in federal, academic, and industry research environments. She led the development and modernization of complex survey instruments for major longitudinal and repeat cross-sectional studies, including the National Survey on Drug Use and Health and Add Health (National Longitudinal Study of Adolescent to Adult Health), improving clarity, reducing burden, and strengthening data quality across diverse populations. She also co-led the creation of the National COVID19 School Response Dashboard, integrating rapid-cycle survey operations with accessible, public-facing dashboards to deliver timely, actionable insights to education and public health leaders during the pandemic. Liz has published extensively on innovative survey methods, including cross-cultural questionnaire appraisal, virtual and mobile data collection, usability test methodology, and emerging technology supported survey design.