Dasha is a health communications and marketing professional with over a decade of experience in planning, implementation, and evaluation of communication initiative. An expert in digital strategy, Dasha leads efforts across NORC to explore innovative digital media tools and platforms and advises on best practices for leveraging social media for research study recruitment.

Notably, Dasha led implementation efforts for the CDC Foundation’s award-winning mental health communications campaign, How Right Now, which most recently focused on increasing mental health and resilience among K-12 teachers and school staff. She has been supporting the campaign since its inception in 2020 and previously led all digital advertising and online influencer engagement activities as well as the production of an award-winning campaign video featuring personal narratives of teachers.

Dasha has contributed to numerous projects at NORC focused on engaging online influencers to explore vaccine hesitancy among communities of color, including topics such as HPV vaccination and COVID-19. Dasha also leads a multi-channel social media strategy for the General Social Survey (GSS), a nationally representative survey of adults in the United States. For the GSS, she led the production of an award-winning 10-part GSS tutorial YouTube video series tailored towards academics and STEM undergraduates and is spearheading a transcreation of the series into American Sign Language (ASL).  

Prior to her career at NORC, Dasha worked in health communications at Fors Marsh Group (FMG), where she led cross-functional teams to develop and implement strategic communication efforts. She also served as a senior digital media specialist at Westat, where she led implementation and evaluation of digital and social media efforts.