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NORC at the University Chicago
We create visual communication for data that matters, designed to earn trust, spark curiosity, and drive decisions.

NORC VizStudio is a multidisciplinary team that transforms complex research into clear, compelling visual experiences. We help audiences understand data and use it with confidence. Our data visualization and graphic design work spans interactive dashboards, maps, infographics, visual briefs, and video, all grounded in rigorous research and data expertise. Whether someone needs to quickly grasp a key finding or explore data in depth, we design visual products that are accurate, accessible, and built for real audiences making real decisions.

Our approach brings science and design together from the start. Researchers, statisticians, designers, communications experts, and IT professionals collaborate to ensure every visual is methodologically sound, visually engaging, and easy to interpret. We prioritize clarity without oversimplifying and strong design without sacrificing precision. Across products like national health dashboards, public safety data trackers, education and labor market interactives, and geospatial tools, we use thoughtful design, plain language, and accessibility forward practices so the data are easy to navigate and understand.

This work is rooted in a deep commitment to public understanding and trust. NORC doesn’t just create visualizations, we study how people interpret and sometimes misunderstand data. We apply that  research to inform best practices in visual communication. By combining tested design principles, advanced tools, and decades of research experience, we ensure data is not just seen, but understood, shared, and put into action.

Contact Us

Kiegan Rice
Statistical Graphics Lead

NORC VizStudio Experts

  • Leah Christian

    Senior Vice President
    Survey Design & User Experience

  • Ned English

    Associate Director
    Mapping & Geospatial Oversight

  • Peter Herman

    Senior Research Methodologist
    Mapping & Geospatial Lead

  • Greg Lanier

    Senior Vice President & Chief Communications Officer
    Strategic Direction & Planning

  • Kiegan Rice

    Senior Statistician
    Statistical Graphics & Programming

  • Mark Sheehy

    Editorial Director
    Narrative & Messaging

  • Zoe Slowinski

    Senior Research Methodologist
    User Testing & User Experience

  • J. Gordon Wright

    Digital Director
    Digital Strategy

Increase the Impact and Reach of Your Data

We translate science you can trust into clear and compelling visuals that invite readers to explore and interpret the data.

Dashboards & Data Explorers

Empower stakeholders to explore, understand, and act on data through interactive visual tools

Laptop displaying an interactive dashboard showing trends in shootings per 100k across cities over time, with filters and data controls.

Static & Interactive Maps

Transform spatial data into maps that help users explore patterns and make evidence‑based decisions

Tablet displaying a U.S. map showing county-level data on dementia and poverty, with colored regions indicating variation.

Reports, Visual Briefs & Infographics

Use narrative text and compelling graphics to bring data to life

Illustrated examples of printed pages with infographics

Videos

Bring data to life through video, using audio and visuals to make findings easier to understand

Video player screen showing a circular diagram of kindergarten transition practices with sections for policies, professional supports, and perspectives.

NORC VizStudio Projects

View Our Portfolio