Developed by the Associated Press and NORC at the University of Chicago, AP VoteCast is a new way to survey voters. VoteCast is based on a decade of research and experimentation that moves away from traditional, in-person exit polling to a new, more accurate approach that reflects how Americans vote today: not only in person, but also increasingly early, absentee and by mail.
AP VoteCast is a probability-based, state-by-state survey of registered voters that is combined with a large opt-in survey of Americans conducted online. The survey captures both the voices of those who choose to vote, and registered voters who decide not to cast ballots. Together with the AP Vote Count and AP’s race calls, AP VoteCast provides newsrooms with all the data they need to tell the comprehensive story of Election Day.
In the November 2018 U.S. midterm elections, AP VoteCast will provide detailed, state-by-state results about the “why” of the election. The results can be licensed by AP elections subscribers. After its debut in November, AP VoteCast will return in the 2020 presidential primary season and in that year’s general election.