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NORC at the University Chicago
Tracking the public’s politics and preferences.

The Associated Press-NORC Center for Public Affairs Research combines the research expertise of NORC with AP’s more than 175-year history as one of the world’s most trusted news sources.

With our rigorous, objective research and AP’s unbiased journalism, we have conducted more than 250 studies of critical issues, including trust in media, health care, and the economy. We are also the home of the Media Insight Project, a partnership of AP, NORC, and the American Press Institute to understand trends in news consumption. From 2017-2024, The AP-NORC Center led AP VoteCast, a groundbreaking, highly accurate alternative to traditional election exit polling.

AP-NORC Experts

Our Expertise

Discover Our Research

Our innovative surveys bring greater awareness of public issues and drive deeper democracy.

Americans Differentiate Between Russia’s Leadership and Its People

NORC Article

A recent poll of Americans on the Ukraine conflict shows continued bipartisan disapproval of Russia’s actions.
Art on Buildings in Irpin, Ukraine

Americans Across Political Spectrum Share Deep Distrust & Pessimism

NORC Article

Groundbreaking NORC research reveals that Americans across the political spectrum still share some things in common, including a deep and growing distrust of the government, government leaders, the media, and their neighbors.
Capitol Building in Washington DC USA

AAPI Data/AP-NORC Monthly Poll

The nation’s first ever regular poll of Asian Americans and Pacific Islanders

Client:

AAPI Data

The Media Insight Project

Examine the public’s consumption of and attitudes toward media and journalism

Client:

American Press Institute

AP VoteCast

More accurate insights into voters and the issues they care about

Client:

The Associated Press