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Statistics and Methodology

Decision makers need reliable objective data and analysis to inform policy and allocate resources.  In a time where modes of communications continue to evolve at rapid rates and reaching and engaging respondents remains challenging, the NORC Statistics and Methodology department plays a critical role in designing and implementing successful surveys and analyzing the resulting data.

The Statistics and Methodology department pioneers innovations in all aspects of survey research. NORC statisticians and methodologists help understand the cognitive processes underlying respondents’ reactions to surveys; design and implement rigorous, efficient methods for sampling from populations and weighting resultant survey data; and employ advanced techniques for analyzing and interpreting survey and secondary data.  The department collaborates with all NORC research departments and the Academic Research Centers, as well as conducts research in its own field.

The Center for Excellence in Survey Research is a related program that also helps insure the statistical integrity of the work performed at NORC.

Representative Projects

2010 National Sample Frame. U.S. households are the primary unit for sample selection for many studies, but sample frames for households can be difficult and expensive to create. In order to provide a sample frame for use by many surveys, NORC has constructed the 2010 National Sample Frame, based on the 2010 Census information. This sample is representative of over 99% of U.S. households and provides a listing of almost 3 million households, including over 80,000 rural households. More

2012 NORC Presidential Election Study. The 2012 NORC Presidential Election Study was conducted in the weeks prior to the Presidential election to measure public opinion about important issues the country faces – economic recovery, health care costs, and extreme partisanship. More

2016 NORC Survey on Perception of Homeowner’s and Renter’s Insurance in the State of Louisiana. ​NORC at the University of Chicago, with funding from State Farm Fire and Casualty Company, conducted a nationally representative household survey of registered voters in Louisiana. More

Building Block Model for Small Area Estimates. The Small Area Income and Poverty Estimates (SAIPE) program conducted by the US Census Bureau produces annual estimates of income and poverty counts for states, counties and school districts; currently, the Census Bureau uses different models for state, county, and school district. More

Census PVS Assessment. As part of the Person Identification Validation System Assessment engagement with the Census Bureau, NORC has conducted a review of the Census Bureau’s record linkage methods associated with the PVS, as well as an environmental scan of record linkage methods used by other government agencies—both within and outside of the U.S.—and private enterprises.  More

Policy Oriented Stakeholder and Investor Testing for Innovative and Effective Regulation (POSITIER). The SEC’s OIAD has partnered with NORC at the University of Chicago to assist in the development and implementation of a new program of research and data collection that will enhance regulatory effectiveness, inform policies on investor protection, and ultimately promote household asset-building and financial well-being. More

Social and Economics Impacts of Gambling in Massachusetts. The University of Massachusetts Amherst School of Public Health & Health Sciences (SPHHS) has been engaged by the Massachusetts Gaming Commission (MGC) to carry out a comprehensive, multi-year research project, believed to be the first of its kind, on the economic and social impacts of introducing casino gambling in Massachusetts.  More

Headlines

All News

Published Research "Cost-Benefit Analysis for a Quinquennial Census: The 2016 Population Census of South Africa.", Spencer, B.D., May, J., Kenyon, S. and Seeskin, Z., 2017 More
Posted: 3.16.2017 10:43AM
Published Research "Use of Replicates to Improve the Quality of Physical Measurements: Lessons Learned from a Psychometric Evaluation of an Adaptive Protocol in the National Children's Study.", Zimowski, M.F., Moye, J., Viox, M.H., Cohen, H., Dugoni, B.L. and Winfrey, K.L., 2016 More
Posted: 3.16.2017 10:25AM
Published Research "Validation of Metrics—A Comparative Analysis of Predictive- and Criterion-Based Validation Tests in a Qualitative Study.", Fordyce, E., Stern, M.J., Bauroth, S.A. and Vladutlu, C. , 2017 More
Posted: 2.28.2017 10:10AM
Published Research "Total Survey Error Assessment for Sociodemographic Subgroups in the 2012 U.S. National Immunization Survey.", Wolter, K.M., Pineau, V.J., Skalland, B., Zeng, W., Singleton, J.A., Khare, M., Zhao, Z., Yankey, D. and Smith, P.J., 2017 More
Posted: 2.3.2017 10:40AM
Published Research "Effective Sampling from Social Media Sites and Search Engines for Web Surveys: Demographic and Data Quality Differences in Surveys of Google and Facebook Users.", Stern, M.J., Bilgen, I., McClain, C. and Hunscher, B., 2017 (forthcoming) More
Posted: 2.1.2017 10:52AM
Published Research "Quota Controls in Survey Research: A Test of Accuracy and Intersource Reliability in Online Samples.", Gittelman, S.H., Thomas, R.K., Lavrakas, P.J. and Lange, V., 2015 More
Posted: 12.22.2016 11:46AM
Published Research "2016 NORC Survey on Perception of Homeowner's and Renter's Insurance in the State of Louisiana.", Fontes, A., Bautista, R. and Geng, C., 2016 Download the PDF
Posted: 11.30.2016 11:21AM
Published Research "Promoting Health Equity and Population Health: How Americans' Views Differ.", Bye, L.L., Ghirardelli, A. and Fontes, A., 2016 More
Posted: 11.21.2016 9:37AM
Published Research "Home-Based Anthropometric, Blood Pressure, and Pulse Measurements in Young Children by Trained Data Collectors in the National Children's Study.", Zimowski, M.F., Moye, J., Dugoni, B.L., Heim Viox, M., Cohen, H. and Winfrey, K.L., 2017 More
Posted: 9.30.2016 12:07PM
Published Research "Implementation of Telemedicine Consultation to Assess Unplanned Transfers in Rural Long-Term Care Facilities, 2012-2015: A Pilot Study.", Hofmeyer, J., Leider, J.P., Satorius, J., Tanenbaum, E.R., Basel, D. and Knudson, A.D., 2016 More
Posted: 8.15.2016 10:29AM
Published Research "The Effects of Grids on Web Surveys Completed with Mobile Devices.", Stern, M.J., Sterret, D. and Bilgen, I., 2016 More
Posted: 7.20.2016 10:51AM
Published Research "Optimum Allocation for a Dual-Frame Telephone Survey.", Wolter, K.M., Tao, X., Montgomery, R.H. and Smith, P.J., 2015 Download the PDF
Posted: 7.15.2016 1:14PM
Published Research "A Two-Component Normal Mixture Alternative to the Fay-Herriot Model.", Chakraborty, A., Datta, G.S. and Mandal, A., 2016 Download the PDF
Posted: 7.14.2016 10:14AM
Published Research "Households’ Geographic Access to Center-Based Early Care and Education: Estimates and Methodology from the National Survey of Early Care and Education.", National Survey of Early Care and Education Project Team., 2016 Download the PDF
Posted: 6.20.2016 1:53PM
Published Research "Counties Eliminating Racial Disparities in Colorectal Cancer Mortality.", Rust, G., Zhang, S., Yu, Z., Caplan, L., Jain, S., Ayer, T., McRoy, L. and Levine, R.S., 2016 More
Posted: 4.13.2016 9:40AM

News

Press Release Edward Mulrow Named New Vice President of Statistics and Methodology at NORC at the University of Chicago More
Posted: 8.19.2015 9:00AM
Press Release NORC at the University of Chicago Senior Vice President Kennon Copeland Appointed an American Statistical Association Fellow More
Posted: 4.16.2015 12:36PM
News NORC's Whitney Murphy discusses statistics management More
Posted: 10.2.2013 4:22PM
News The value of census surveys More
Posted: 7.20.2012 3:46PM
Press Release NORC Opens New Offices in Atlanta More
Posted: 4.16.2012 4:16PM
News Valentine's Day: or, how I learned to be a more attentive husband with help from the GSS and NLSY More
Posted: 2.3.2012 3:45PM
News "Who's Happier: Conservatives or Liberals?" with studies from the GSS More
Posted: 11.18.2011 2:07PM
News "The Fighter Fallacy" cites General Social Survey in looking at Occupy Wall Street and income redistribution More
Posted: 10.25.2011 4:09PM
News The "Last Place Aversion" Paradox, a look at Wall Street psychology, Occupy Wall Street and the GSS More
Posted: 10.13.2011 3:53PM
News GSS helps provides data for "Who We Are: Hispanics" report More
Posted: 10.13.2011 10:54AM
News GSS reports 40-year low in America's view of Wall Street More
Posted: 10.7.2011 12:09PM

Events

Publications

"Cost-Benefit Analysis for a Quinquennial Census: The 2016 Population Census of South Africa.", Spencer, B.D., May, J., Kenyon, S. and Seeskin, Z., 2017 More
Posted: 3.16.2017 10:43AM
"Use of Replicates to Improve the Quality of Physical Measurements: Lessons Learned from a Psychometric Evaluation of an Adaptive Protocol in the National Children's Study.", Zimowski, M.F., Moye, J., Viox, M.H., Cohen, H., Dugoni, B.L. and Winfrey, K.L., 2016 More
Posted: 3.16.2017 10:25AM
"Validation of Metrics—A Comparative Analysis of Predictive- and Criterion-Based Validation Tests in a Qualitative Study.", Fordyce, E., Stern, M.J., Bauroth, S.A. and Vladutlu, C. , 2017 More
Posted: 2.28.2017 10:10AM
"Total Survey Error Assessment for Sociodemographic Subgroups in the 2012 U.S. National Immunization Survey.", Wolter, K.M., Pineau, V.J., Skalland, B., Zeng, W., Singleton, J.A., Khare, M., Zhao, Z., Yankey, D. and Smith, P.J., 2017 More
Posted: 2.3.2017 10:40AM
"Effective Sampling from Social Media Sites and Search Engines for Web Surveys: Demographic and Data Quality Differences in Surveys of Google and Facebook Users.", Stern, M.J., Bilgen, I., McClain, C. and Hunscher, B., 2017 (forthcoming) More
Posted: 2.1.2017 10:52AM
"Quota Controls in Survey Research: A Test of Accuracy and Intersource Reliability in Online Samples.", Gittelman, S.H., Thomas, R.K., Lavrakas, P.J. and Lange, V., 2015 More
Posted: 12.22.2016 11:46AM
"2016 NORC Survey on Perception of Homeowner's and Renter's Insurance in the State of Louisiana.", Fontes, A., Bautista, R. and Geng, C., 2016 Download the PDF
Posted: 11.30.2016 11:21AM
"Promoting Health Equity and Population Health: How Americans' Views Differ.", Bye, L.L., Ghirardelli, A. and Fontes, A., 2016 More
Posted: 11.21.2016 9:37AM
"Home-Based Anthropometric, Blood Pressure, and Pulse Measurements in Young Children by Trained Data Collectors in the National Children's Study.", Zimowski, M.F., Moye, J., Dugoni, B.L., Heim Viox, M., Cohen, H. and Winfrey, K.L., 2017 More
Posted: 9.30.2016 12:07PM
"Implementation of Telemedicine Consultation to Assess Unplanned Transfers in Rural Long-Term Care Facilities, 2012-2015: A Pilot Study.", Hofmeyer, J., Leider, J.P., Satorius, J., Tanenbaum, E.R., Basel, D. and Knudson, A.D., 2016 More
Posted: 8.15.2016 10:29AM
"The Effects of Grids on Web Surveys Completed with Mobile Devices.", Stern, M.J., Sterret, D. and Bilgen, I., 2016 More
Posted: 7.20.2016 10:51AM
"Optimum Allocation for a Dual-Frame Telephone Survey.", Wolter, K.M., Tao, X., Montgomery, R.H. and Smith, P.J., 2015 Download the PDF
Posted: 7.15.2016 1:14PM
"A Two-Component Normal Mixture Alternative to the Fay-Herriot Model.", Chakraborty, A., Datta, G.S. and Mandal, A., 2016 Download the PDF
Posted: 7.14.2016 10:14AM
"Households’ Geographic Access to Center-Based Early Care and Education: Estimates and Methodology from the National Survey of Early Care and Education.", National Survey of Early Care and Education Project Team., 2016 Download the PDF
Posted: 6.20.2016 1:53PM
"Counties Eliminating Racial Disparities in Colorectal Cancer Mortality.", Rust, G., Zhang, S., Yu, Z., Caplan, L., Jain, S., Ayer, T., McRoy, L. and Levine, R.S., 2016 More
Posted: 4.13.2016 9:40AM

Job Postings

Contacts

Kennon R. Copeland

(301) 634-9432