NORC has an extensive portfolio and experience in collecting both quantitative and qualitative data through interviewer-administered methods, including in-person interviewing and telephone interviewing.
In-person Interviewing
NORC’s highly trained in-person interviewing staff of approximately 1,400 individuals is one of its most effective offerings for the collecting of critical data. The field interviewer staff comes from a wide variety of backgrounds, and NORC leverages this diversity to support high completion rates across a spectrum of target populations and communities, including hard-to-reach respondents. For every survey, interviewers receive project-specific training, detailed instruction materials, and guidance from a regionally distributed professional management team.
Telephone Interviewing
NORC’s state-of-the-art telephone survey and support center has more than 400 stations equipped for computer-assisted telephone interviewing (CATI). Online audio and visual monitoring and audio recording (computer-assisted recorded interviewing or CARI) allows NORC supervisors to guarantee high quality in the interviewing process. The telephone system supports industry-standard dialing modes, as well as “hybrid dialing,” a methodological and technological advance used solely at NORC to maximize cost efficiencies while maintaining quality interviewer-respondent interaction. Hybrid dialing combines traditional “predictive” and “preview” dialing approaches to facilitate greater interaction with respondents and ultimately reduce the hours required to complete cases, delivering significant cost savings to NORC clients.