Survey Data Collection

​NORC has long been an innovator in survey design and operations, adept at data collection across multiple modes—landline, cell phone, paper, the web, and in-person interviews, as well as non-interview data sources. Our survey experts can not only work on surveys to be conducted by NORC, but can also consult with clients on internal survey development and implementation.

NORC’s experience ranges from small studies to larger longitudinal and cross-sectional studies, and includes multiple data collection modes and panel-based surveys using NORC’s AmeriSpeak Panel. Our range of expertise means we are particularly skilled at helping clients evaluate the trade-offs between various survey modes and at identifying the optimal approach to data collection given a client’s research needs, available resources, characteristics of the respondent population, and survey complexity.  We survey an array of respondents, including individuals and organizations, and cover a range of general topics as well as very sensitive subjects.

NORC excels at obtaining high-quality data and achieving high response rates from populations sometimes hard-to-reach or hard to survey. Our portfolio includes surveys of older adults on topics that include health and sexual behavior, racial and ethnic minorities on health topics, young people recently out of foster care on life experiences and prospects, immigrants, and high-income individuals on financial issues. NORC also has particular expertise in the collection of longitudinal data. NORC’s careful, respectful approach to respondents of longitudinal surveys, an approach anchored in careful training and regular supplemental training, has yielded high retention rates for projects of more than 30 years duration.

Specific survey data collection expertise includes:

Representative Projects

Development and Evaluation of the Hurricane Recovery Program Community Resilience Pilot. The ability of a community to prepare for, respond to, and recover from a natural disaster is a critical piece of resilience. Within these frameworks, increasing priority is being placed on community-based approaches to resilience, where the strength of networks and their sustainability plays a major role in the community’s overall resilience. More

Diagnostic and Design for Simplification of Land Administration in Bangladesh. This project, for the Bangladesh Investment Climate Fund of the International Finance Corporation, focused on registration of property rights and transactions that are leading to informality in land markets and dissatisfaction with government services.  More

Healthy Communities Access Program (HCAP) Community Coalitions. One of the largest federal investments to strengthen local safety nets through community coalitions was the Community Access Program (CAP) and its successor, the Healthy Communities Access Program (HCAP). More

National Children's Study (NCS) Vanguard Study. In response to the Children’s Health Act of 2000, the Eunice Kennedy Shriver National Institute of Child Health and Human Development (NICHD) commissioned the National Children’s Study (NCS) Vanguard Study to prepare for a large-scale, national study of the effects of the environment on the growth, development, and health of children across the United States. More

Yes Youth Can! Impact Evaluation. NORC is conducting an impact evaluation for USAID/Kenya of the Yes Youth Can! (YYC) program.  YYC is an innovative and large-scale initiative funded by USAID to promote youth empowerment in Kenya.  In accordance with the learning and accountability objectives described in USAID's Evaluation Policy, YYC includes an impact evaluation to assess the causal impact of the program on the outcomes it seeks to influence. NORC designed the evaluation and implemented a survey of 9586 youths in Kenya.

See all Survey Data Collection projects


Sparks: The NORC Blog Catherine C. Haggerty: Efficiency Improvements in Multi-Mode Address Based Sample (ABS) Studies: Modeling Initial Mode Decisions More
Posted: 7.27.2015 11:46AM
Sparks: The NORC Blog Vicki Pineau: Presto-Chango in Telephony and Phone Surveys More
Posted: 10.23.2014 1:38PM
Sparks: The NORC Blog Martin Barron: What are the Odds? More
Posted: 10.9.2014 11:48AM
News The Huffington Post: Re-evaluating media metrics, with consideration from the General Social Survey More
Posted: 9.26.2012 4:00PM
News The Washington Post: Trends in the Republican party, with dimension and details made possible in part by the GSS More
Posted: 8.28.2012 4:09PM


Jeffrey Hackett

(312) 759-4266

AmeriSpeakLogo.jpgIntroducing AmeriSpeak, NORC’s Breakthrough Panel-Based Research Platform.