Survey Data Collection

​NORC has long been an innovator in survey design and operations, adept at data collection across multiple modes—landline, cell phone, paper, the web, and in-person interviews, as well as non-interview data sources. Our survey experts can not only work on surveys to be conducted by NORC, but can also consult with clients on internal survey development and implementation.

NORC’s experience ranges from small studies to larger longitudinal and cross-sectional studies, and includes multiple data collection modes.  Our range of expertise means we are particularly skilled at helping clients evaluate the trade-offs between various survey modes and at identifying the optimal approach to data collection given a client’s research needs, available resources, characteristics of the respondent population, and survey complexity.  We survey an array of respondents, including individuals and organizations, and cover a range of general topics as well as very sensitive subjects.

NORC excels at obtaining high-quality data and achieving high response rates from populations sometimes hard-to-reach or hard to survey. Our portfolio includes surveys of older adults on topics that include health and sexual behavior, racial and ethnic minorities on health topics, young people recently out of foster care on life experiences and prospects, immigrants, and high-income individuals on financial issues. NORC also has particular expertise in the collection of longitudinal data. NORC’s careful, respectful approach to respondents of longitudinal surveys, an approach anchored in careful training and regular supplemental training, has yielded high retention rates for projects of more than 30 years duration.

Specific survey data collection expertise includes:

Representative Projects

Census PVS Assessment. As part of the Person Identification Validation System Assessment engagement with the Census Bureau, NORC has conducted a review of the Census Bureau’s record linkage methods associated with the PVS, as well as an environmental scan of record linkage methods used by other government agencies—both within and outside of the U.S.—and private enterprises.  More

IFC Indonesia Small and Medium Enterprise Banking Survey. The IFC contracted NORC to develop a survey that can be used by commercial banks to identify attractive market segments; determine appropriate channel, product, and marketing strategies; and inform decisions to accelerate or grow SME banking operations. More

Racial and Ethnic Approaches to Community Health Across the U.S. (REACH U.S.) Risk Factor Survey. The Racial and Ethnic Approaches to Community Health Across the U.S. (REACH U.S.) program is the cornerstone of the Centers for Disease Control and Prevention’s (CDC) efforts to eliminate racial and ethnic health disparities. NORC conducts two projects related to CDC’s REACH U.S. program. NORC conducts an annual survey in 28 REACH U.S. grantee communities to provide quantitative data to measure progress toward eliminating racial and ethnic health disparities in several health priority areas. NORC also uses existing data and a literature review to assess the role of cultural tailoring and translation on grantees’ activities related to policy, system and environmental changes.  More

Surveillance of Nutrition Education and Obesity Prevention (NEOP) Data. NORC was awarded a subcontract from the California Department of Public Health to conduct the Surveillance of NEOP Data project, which is a component of a four-year plan to evaluate ongoing and new interventions that address the obesity epidemic in California. Three survey instruments will be used to establish baseline measures for mothers, teenagers, and children from households participating in the USDA's Supplemental Nutrition Assistance Program (SNAP), known in California as CalFresh.
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Survey of Economically Successful Americans. Economically successful Americans have views about national problems that can be of great value to scholars and policy makers.  But little is known about the views of the most successful Americans which leads to these views being ignored and sometimes distorted by the media.  The Survey of Economically Successful Americans and the Common Good (SESA) gives this select group a rare opportunity to make their voice heard by academics and policy makers engaged in matters of national importance. More

See all Survey Data Collection projects

Headlines

Sparks: The NORC Blog Vicki Pineau: Presto-Chango in Telephony and Phone Surveys More
Posted: 10.23.2014 1:38PM
Sparks: The NORC Blog Martin Barron: What are the Odds? More
Posted: 10.9.2014 11:48AM
News The Huffington Post: Re-evaluating media metrics, with consideration from the General Social Survey More
Posted: 9.26.2012 4:00PM
News The Washington Post: Trends in the Republican party, with dimension and details made possible in part by the GSS More
Posted: 8.28.2012 4:09PM
News The Huffington Post: Social capital in weapons ownership, with insight from the GSS More
Posted: 8.1.2012 4:35PM

Contact

Jeffrey Hackett

(312) 759-4266