Survey Data Collection

​NORC has long been an innovator in survey design and operations, adept at data collection across multiple modes—landline, cell phone, paper, the web, and in-person interviews, as well as non-interview data sources. Our survey experts can not only work on surveys to be conducted by NORC, but can also consult with clients on internal survey development and implementation.

NORC’s experience ranges from small studies to larger longitudinal and cross-sectional studies, and includes multiple data collection modes and panel-based surveys using NORC’s AmeriSpeak Panel. Our range of expertise means we are particularly skilled at helping clients evaluate the trade-offs between various survey modes and at identifying the optimal approach to data collection given a client’s research needs, available resources, characteristics of the respondent population, and survey complexity.  We survey an array of respondents, including individuals and organizations, and cover a range of general topics as well as very sensitive subjects.

NORC excels at obtaining high-quality data and achieving high response rates from populations sometimes hard-to-reach or hard to survey. Our portfolio includes surveys of older adults on topics that include health and sexual behavior, racial and ethnic minorities on health topics, young people recently out of foster care on life experiences and prospects, immigrants, and high-income individuals on financial issues. NORC also has particular expertise in the collection of longitudinal data. NORC’s careful, respectful approach to respondents of longitudinal surveys, an approach anchored in careful training and regular supplemental training, has yielded high retention rates for projects of more than 30 years duration.

Specific survey data collection expertise includes:

Representative Projects

California Health Benefit Exchange. The California Health Benefit exchange is seeking to increase the number of insured Californians, improve health care quality, lower costs, and reduce health disparities through an innovative, competitive marketplace that empowers consumers to choose the health plan and providers that give them the best value. More

California Health Exchange Research. The California Health Benefit Exchange, Department of Health Care Services (DHCS), and the Managed Risk Medical Insurance Board (MRMIB) have been working together to collaborate on the planning and implementation of the Affordable Care Act and the important changes that it will bring. This collaboration includes developing a marketing and outreach plan to inform Californians about the full range of affordable health coverage that will be available. NORC is conducting research to support the development of the plan. More

Design and Implementation of the Monitoring and Evaluation of the Competitive African Cotton for Pro-Poor Growth (COMPACI) Program. NORC is designing and conducting a large-scale monitoring and evaluation of the Competitive African Cotton for Pro-Poor Growth (COMPACI) Program in six African countries – Benin, Burkina Faso, Cote d’Ivoire, Malawi, Uganda, and Zimbabwe.  More

National Congregations Study. The National Congregations Study – Wave III, sponsored primarily by the Lilly Endowment and carried out by NORC and Principal Investigator Mark Chaves at Duke University, aims to document the work, programs, and activities of America’s religious congregations.

Togo Service Delivery Indicators (Health). The World Bank has contracted NORC to carry out data collection, produce a clean data set, deliver a country report, and create a data archive for the Service Delivery Indicator (SDI) survey of health clinics in Togo. The SDI is a set of 20 indicators designed to examine the availability of staff and resources in the health and education sectors in over a dozen African countries via in-depth surveys of clinic/school management as well as individual clinicians and teachers.  More

See all Survey Data Collection projects


Sparks: The NORC Blog Catherine C. Haggerty: Efficiency Improvements in Multi-Mode Address Based Sample (ABS) Studies: Modeling Initial Mode Decisions More
Posted: 7.27.2015 11:46AM
Sparks: The NORC Blog Vicki Pineau: Presto-Chango in Telephony and Phone Surveys More
Posted: 10.23.2014 1:38PM
Sparks: The NORC Blog Martin Barron: What are the Odds? More
Posted: 10.9.2014 11:48AM
News The Huffington Post: Re-evaluating media metrics, with consideration from the General Social Survey More
Posted: 9.26.2012 4:00PM
News The Washington Post: Trends in the Republican party, with dimension and details made possible in part by the GSS More
Posted: 8.28.2012 4:09PM


Jeffrey Hackett

(312) 759-4266

AmeriSpeakLogo.jpgIntroducing AmeriSpeak, NORC’s Breakthrough Panel-Based Research Platform.