Strategy and Planning

NORC begins each project with a strategic planning phase, and continues to refer to and refine our strategic approach throughout the study or engagement. Many clients rely on NORC not only to create and carry out key research, but also to help them build research, data science, evaluation, and analysis capabilities within their own organizations.


Representative Projects

A Profile of Tribal Health Departments. With funding from the Robert Wood Johnson Foundation, and in partnership with the National Indian Health Board (NIHB), NORC analyzed data from NIHB’s Tribal Public Health Capacity Assessment (TPHCA) conducted in 2009, to explore how Tribal health departments play a role in improving health status and reducing health disparities.  More

Birth Cohort Evaluation to Advance Screening and Testing for Hepatitis C (Best-C). The Birth Cohort Evaluation to Advance Screening and Testing for Hepatitis C (Best-C) will estimate the effectiveness and cost of a Hepatitis C Virus (HCV) screening strategy that targets all individuals in the birth cohorts born between 1945 and 1965 as compared with the current risk-based HCV screening approach. Best-C consists of two studies, a retrospective and a prospective study, where qualitative interviews will assess the feasibility and acceptance of the new (birth-cohort) strategy by medical staff and a simulation model will estimate the cost effectiveness of the birth-cohort screening compared to the risk-based screening.  More

Evaluation of the Use of Clinical Preventive Services and U.S. Preventive Services Task Force (USPSTF) Recommendations. The Agency for Health Care Research and Quality (AHRQ) contracted with NORC to study the implementation of the U.S. Preventive Services Task Force (USPSTF) recommendations for clinical preventive services in four different health plans: a closed-panel health plan, open-panel health plan, hybrid health plan having both open- and closed-panel characteristics, and governmental health plan. More

Network for a Healthy California 2012 Mass Communications and Social Marketing Formative Research. The main aim of the Network for a Healthy California (Network) 2012 Social Marketing Campaign Formative Research Study is to determine what strategies and messages will be most effective in the next phase of the Network's social marketing campaign. The campaign has used paid advertising, public relations and community outreach to promote healthy eating and physical activity among low-income residents of California with a particular focus on CalFresh (formerly, Food Stamp) recipients and their families These efforts are sponsored by the California Department of Public Health (CDPH) and the United States Department of Agriculture (USDA).     More

Understanding the Roles of Rural Hospitals in Responding to Bioterrorist Attacks and Other Emergencies. The purpose of this study was to improve our understanding of rural Emergency Room (ER) capacity and the nature of constraints in expanding capacity in response to demand surge caused by emergencies, including acts of terrorism or bioterrorism. More

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