Qualitative Methods

​Qualitative methods can be used as a stage in survey design or as an independent source of qualitative data to inform effective research and analysis.  NORC collects qualitative data with a variety of techniques.  In all cases, we work closely with our clients to ensure the information we collect will answer their needs and is tailored to the audience.

Specific areas of expertise include:

Representative Projects

Aligning Quality and Public Reporting Programs for Physicians and other Practitioners. For the Center for Clinical Standards and Quality (CCSQ) of the Centers for Medicare & Medicaid Services (CMS), NORC is supporting the development of a strategic plan to align quality and public reporting programs for physicians and other practitioners. Tasks include supporting an internal CMS workgroup with representatives of the CMS Compare Websites and other parties involved in developing and implementing the plan.  More

California Health Benefit Exchange. The California Health Benefit exchange is seeking to increase the number of insured Californians, improve health care quality, lower costs, and reduce health disparities through an innovative, competitive marketplace that empowers consumers to choose the health plan and providers that give them the best value. More

Namibia Conservancy Support and Indigenous Natural Products (CS.INP) Surveys. NORC has been contracted to implement a Conservancy Support and Indigenous Natural Products Household and Organizational Survey to support the  Millennium Challenge Corporation’s Compact with the Republic of Namibia. More

Rural Health Outreach Tracking and Evaluation Program. The NORC Walsh Center for Rural Health Analysis, with partner the University of Minnesota Rural Health Research Center, is conducting the Rural Health Outreach Tracking and Evaluation Project.  More

World Bank Infrastructure Improvement Evaluations in Egypt and Sri Lanka. The World Bank hired NORC to gather extensive transport cost data and create an econometric model to help answer whether improving roads to peripheral and isolated locations will reduce transport prices and improve physical connectivity. More

See all Qualitative Methods projects


News Forbes: What NORC's Greg Wolniak and The Success Study of the Horatio Alger Association are doing to make a difference More
Posted: 5.3.2013 2:28PM
News Chicago Tonight on WTTW: "Chicago's Richest 1 Percent" with Northwestern's Benjamin Page, and work from NORC More
Posted: 1.5.2012 3:13PM


Jeffrey Hackett

(312) 759-4266