AmeriSpeak: NORC's Breakthrough Panel-Based Research Platform

AmeriSpeak® is the first U.S. multi-client household panel to combine the speed and cost-effectiveness of panel surveys with enhanced representativeness of the U.S. population, an approach designed to achieve an industry-leading response rate, and an innovative sample quality report card.

Developed and funded by NORC, AmeriSpeak is the most scientifically rigorous panel solution available in the U.S., giving NORC clients a breakthrough new option for conducting statistical surveys of the population.


What Sets AmeriSpeak Apart

AmeriSpeak is distinctive on three key dimensions of survey quality:
  • Sample Representativeness - AmeriSpeak’s panel is representative of the entire U.S. population because it leverages NORC’s National Frame, the industry leader in sample coverage.  The National Frame uses area probability sampling and includes additional coverage of hard-to-survey population segments such as rural and low-income households that are underrepresented in surveys relying on address-based sampling.
  • Response Rate - Due to the rigor of its panel recruitment, AmeriSpeak surveys are designed to achieve the highest response rate of any multi-client panel solution on the market.  To enhance the representativeness and response rate of the panel, the AmeriSpeak recruitment protocol includes the use of NORC field interviewers for face-to-face recruitment.
  • Sample Quality Report – Through the NORC Card, AmeriSpeak delivers a quantitative measurement of sample quality for clients, providing an objective measure of sample representation.

Representative Projects

How Americans Navigate the Modern Information Environment. ​The nationally representative survey, funded by NORC, was conducted from January 14 through January 31, 2016. Data were collected using the AmeriSpeak Panel®, which is NORC’s probability-based panel designed to be representative of the U.S. household population. Panel members were randomly drawn from the AmeriSpeak Panel, and 1,007 completed the survey. Respondents without internet access and those who prefer to complete surveys by phone were interviewed by trained NORC interviewers.  More

The ASMBS and NORC Survey on Obesity in America. ​A new study from the American Society for Metabolic and Bariatric Surgery (ASMBS) and NORC at the University of Chicago finds that Americans view obesity as tied with cancer as the most serious health problem facing the country. More

The Interpersonal Conflict and Resolution (iCOR) Study. ​​NORC has been awarded a grant from the National Institute of Justice to conduct a study that examines conflict in interpersonal relationships and the overlap between victim and offender statuses. Nearly five decades of research has revealed a strong association between criminal offending and victimization. This 31-month project will investigate the etiology of the victim-offender overlap through the design and application of new measurement tools to understand the nature of interpersonal conflicts including mechanisms that generate conflict escalation.


NORC’s AmeriSpeak Panel, a nationally representative, probability-based survey panel, will collaborate with the Time-Sharing Experiments for the Social Sciences (TESS) online platform to conduct all successful TESS research study proposals. 

TESS has supported general population experiments on behalf of investigators throughout the social sciences since 2002, and the program recently received renewed funding from the National Science Foundation. Led by principal investigators James Druckman of Northwestern University and Jeremy Freese of Stanford University, the online platform works to promote innovative experimentation and to provide researchers with a no-cost opportunity for data collection and discovery, as well as to house an online collection of exemplary social science experiments.

Participants for TESS’s Short Studies Program (SSP) will also be recruited from the AmeriSpeak Panel.  This program accepts proposals for fielding very brief population-based survey experiments on a general population of at least 2,000 adults.