Michele (Missy) Nachbar is Executive Vice President of the Business Ventures and Innovation (BVI) unit, which focuses on identifying and creating new business opportunities and driving innovation across NORC. BVI is home to NORC Labs, NORC’s innovation hub that fosters the creation and introduction of cutting-edge client solutions and services.
As a member of NORC’s executive leadership team, Nachbar also provides guidance on NORC’s overall strategic, operational, and financial direction. In addition, she serves as Corporate Secretary of the NORC Board of Trustees.
Nachbar has been with NORC since 1995 and has built expertise across all facets of the organization. Prior to leading the BVI unit, she was Executive Vice President of Survey Operations and Information Technology, where she led NORC's nationally recognized field staff conducting in-person interviews on a variety of complex research projects and NORC's state-of-the-art Telephone and Survey Support Operations. In addition, Nachbar oversaw NORC’s Information Technology team.
Nachbar has also spent most of the past two and a half decades managing large-scale health research data collection and analysis, much of it on behalf of the U.S. Department of Health and Human Services. She previously served as Senior Vice President of NORC's Public Health Research department where she had full accountability for NORC’s largest business unit.
For the better part of a decade, Nachbar has also led the program of surveys under the National Immunization Survey umbrella, including an extensive landline/cell phone RDD survey collecting immunization data about young children and teenagers, among other topics on children’s health.
Nachbar has built an outstanding reputation for her ability to engage clients in productive discussion, understand clients’ research needs, and respond quickly with creative options for survey design and troubleshooting. She has earned recognition at NORC for outstanding client service.