Laurie Imhof

Laurie Imhof is a Senior Research Director in the Health Sciences department for NORC at the University of Chicago.  Imhof is responsible for managing surveys for government and private agencies and has over 13 years of experience working on a large variety of household and healthcare surveys, utilizing different data collection modes.

Imhof is currently the Project Director for the Dissemination of AHRQ’s On-Time Pressure Ulcer Prevention Program in Nursing Homes project, conducted for the Agency for Healthcare Research and Quality (AHRQ). She is responsible for managing the project tasks, including recruitment and enrollment, training, implementation, research and evaluation. She also provides project management support on the Medicare Current Beneficiary Survey (MCBS), a continuous, multipurpose survey of a nationally representative sample of the Medicare population conducted by the Centers for Medicare & Medicaid Services (CMS).

Imhof has previously managed data collection on surveys of healthcare consumers, as well as physicians and physician organizations, utilizing various modes including focus groups, cognitive interviews, telephone interviews, in-person interviews and mail surveys.