Behavioral and Economic Analysis and Decision-making


The Behavioral and Economic Analysis and Decision-Making (BEAD) team at NORC provides clients with actionable insights on critical policy and business issues. Applying rigorous, state-of-the-art methods from the fields of consumer behavior, judgment and decision-making, behavioral finance, household economics, cognitive science, experimental methods, and statistical analysis, BEAD obtains fact-based empirical evidence and distills the results into comprehensive, understandable, and usable reports and recommendations.

Research Areas

The BEAD team offers expertise in the following areas:

  • Insurance
  • Investor protection
  • Consumer behavior
  • Retirement preparedness
  • Workers and the workplace
  • Healthcare decisions

Work With Us

Companies and Associations

NORC works with professional and academic associations, other non-profit, and commercial organizations that wish to collect data on or otherwise learn more about decision-making or consumer behavior, including State Farm Insurance, MetLife, JUST Capital, and Morningstar. NORC is the leading expert in the collection of household finance data, and designs studies around the analytic needs of client associations or industry perspectives.

University Partners

In addition to our affiliation with the University of Chicago, NORC has worked with numerous institutions of higher education on a variety of decision-making related studies, including assessments of worker voice, consumer decision-making related to mass transit use, and data collection and analytics consulting. We are available to consult on or provide additional analytical capacity to existing projects, to conceptualize and carry out data collection and analytic projects of any scale, or anything in between.

Government Agencies

NORC has conducted extensive work with federal agencies, including Securities and Exchange Commission, the Federal Reserve Board, the U.S. Census Bureau, and others. We have also worked with state and local governmental agencies to provide data collection, evaluation, and other research services. We continue to pursue additional work with governmental entities and remain involved in some of the nation’s largest finance-related research efforts.


Angela Fontes

Mark Lush
Behavioral Scientist

Research Highlights: 2016 NORC Survey on Perception of Homeowner’s and Renter’s Insurance in the State of Louisiana

View PDF

Senior Staff

Kennon Copeland
Senior Vice President

Edward Mulrow
Vice President

Julie Banks
Vice President

Bernard Dugoni
Senior Research Methodologist

Melissa Howe
Senior Research Scientist