2020 NIC Spring Conference

The National Investment Center (NIC) for Seniors Housing & Care Spring Conference will take place March 4-6 in San Diego, California. NORC senior vice president Caroline Pearson will present at the event.

Learn more about the 2020 NIC Spring Conference.

Learn more about Caroline's panel, Planning for the Care Needs of the Forgotten Middle.

Planning for the Care Needs of the Forgotten Middle
Date: March 5, 2020
Time: 2:30 - 4:00 PT
Location: Lobby Level - San Diego Ballroom B
Moderator: Beth Mace
NORC Speaker: Caroline Pearson
Other Speakers: Diane Burfeindt, Jan Eyer, James Lydiard and Kevin O'Neil


The Forgotten Middle is a fast-growing and hugely significant demographic group of seniors that demands attention and planning. By 2029, there will be 14.4 million middle-income seniors in the U.S., many with financial resources that disqualify them for subsidized housing or long-term care programs, but do not enable them to afford today’s private pay options. Three out of five of them will have mobility needs, one in five will be high needs with multiple chronic conditions combined with functional limitations. This session will focus on the socio-economic profile of America’s middle-income senior and their care needs. How can our industry serve this cohort not just with housing but also with care and other supportive services? How can we help to lower the overall costs of care while meeting fundamental housing, socialization and care needs? What role will population health management play? Who might be the sources of equity for these communities and what are the potential cost-effective strategies to meet the care staffing challenges?

Key Takeaways:

  • Care needs of the growing middle market of seniors
  • Staffing costs associated with high need seniors
  • Social determinants of health and their implications for the middle market
  • The movement of operators and insurers to population health management
  • Potential cost-effective strategies to promote efficiency in care delivery
  • How home care, home health care, and seniors housing fit into a re-designed care continuum