Barbara Fernandez

Barbara Fernandez is a senior research director in the Health Care Programs department at NORC at the University of Chicago. Fernandez has over 20 years of experience in strategic planning, multi-mode survey research, project management, and performance monitoring.

Fernandez has led interdisciplinary projects teams for public health projects focused on health care and behavioral health at the state and local level across the U.S. This includes the Behavioral Risk Factor Surveillance Survey (BRFSS) and the Adult Tobacco Survey (ATS) on behalf of state departments of health and the Centers for Disease Control and Prevention (CDC), the Consumer Assessment of Healthcare Providers and Systems (CAHPS), and state-wide health insurance surveys.

Prior to joining NORC, Fernandez served as an associate at Abt Associates, and before that as a senior research manager at ORC Macro (now ICF). She led staff in pipeline development, proposal submission, study design, and management. Fernandez oversaw all aspects of state-level public health survey research, including survey design, implementation, and reporting. She worked directly with clients to develop survey methodologies and questionnaires, write final analysis reports, and present findings to key stakeholders.