Decision makers need reliable objective data and analysis to inform policy and allocate resources. In a time where modes of communications continue to evolve at rapid rates and reaching and engaging respondents remains challenging, the NORC Statistics and Methodology department plays a critical role in designing and implementing successful surveys and analyzing the resulting data.
The Statistics and Methodology department pioneers innovations in all aspects of survey research. NORC statisticians and methodologists help understand the cognitive processes underlying respondents’ reactions to surveys; design and implement rigorous, efficient methods for sampling from populations and weighting resultant survey data; and employ advanced techniques for analyzing and interpreting survey and secondary data. The department collaborates with all NORC research departments and the Academic Research Centers, as well as conducts research in its own field.
The Center for Excellence in Survey Research is a related program that also helps insure the statistical integrity of the work performed at NORC.