NORC has expertise in designing and executing self-administered modes of data collection, including mail surveys and surveys conducted on the Web.
Mail Surveys
NORC’s long-standing expertise with pencil-and-paper-based (PAPI) surveys focuses not only on technical aspects of instrument design (e.g., ensuring appropriate response categories, maximizing comprehension), but also on reducing respondent burden by use of optimal design. Our approach includes professional layout and printing as well as high-quality mail-out and receipt control procedures. In capturing PAPI data, NORC supports both keyed data entry and high-speed optical scanning.
Web Surveys
With the rapid expansion of Internet access and technology, surveys are increasingly fielded via the Web. NORC has experience fielding surveys of varying complexity to diverse audiences using both commercial Web survey applications and custom-built Web survey applications developed by NORC’s Information Technology (IT) group. NORC has particular strength in offering respondents multiple options for survey completion (e.g., paper, Web, and telephone).