CHICAGO—NORC at the University of Chicago announced today the appointment of Larry L. Bye as Senior Fellow in NORC’s Public Health Research department. 

“We are excited to welcome Larry Bye as our newest Senior Fellow, “ said Mike Davern, Senior Vice President and Director of NORC’S Public Health Research department. “Larry is a tremendous addition to our team and brings exceptional experience in public health communications and health marketing evaluation and survey research.  We very much look forward to working with Larry over the years to come.”

“I am pleased that Larry is bringing his formidable talents to NORC,” said Dan Gaylin, Executive Vice President of Research Programs at NORC. “His expertise enhances our robust Health portfolio by strengthening our core competency in health program evaluation, and adding health communications to our client and partner offerings.

Bye has more than 30 years of experience designing and evaluating marketing campaigns and conducting policy and behavioral research with subject matter expertise in public health, alternative transportations, environmental protection, and the arts.  His survey research expertise encompasses sample design, measurement, data collection, and sensitive topic and difficult-to-access population projects.

Most recently Vice President and Senior Research Director at Field Research Corporation, Bye has also founded and operated highly successful San Francisco Bay Area research consulting practices Communication Sciences (CSG) and Research & Decisions Corporation.

Bye is in demand as a speaker and has published on both his research and survey methodology.  A selected list of past clients includes the Centers for Disease Control and Prevention, the American Red Cross, the National Institute of Allergy and Infectious Diseases Division of AIDS, Sesame Workshop, the Robert Wood Johnson Foundation, The California Endowment, the Guttmacher Institute, Network for a Healthy California, the State of California Department of Public Health and Department of Health Services, the State of California Public Utilities Commission, the Los Angeles County Department of Public Works, the City of Oakland (CA),  Drew University School of Medicine and Science, the University of California-San Francisco and Los Angeles.

Bye is a member of the American Public Health Association (APHA), the American Association for Public Opinion Research (AAPOR), and the American Marketing Association. He is a past-president of the American Social Marketing Association.

Larry L. Bye earned his M.A. in Political Science from Washington University in St. Louis, Missouri and his B.A. in Political Science from the University of Minnesota.