Kennon Copeland

Kennon R. Copeland Senior Vice President

Statistics and Methodology

Ph.D., Survey Methodology, Joint Program in Survey Methodology, University of Maryland
M.S., Statistics, University of Kentucky
B.S., Mathematics, University of Dayton

Kennon R. Copeland is Senior Vice President and Director, Statistics and Methodology, for NORC at the University of Chicago. He has responsibility for sample design and estimation methodology for government and public interest surveys. Copeland has more than 30 years of experience in sample design, weighting methods, and error measurement methods for large-scale household, establishment, and healthcare surveys.

Copeland has responsibility for the weighting methodology used for the National Immunization Survey. He developed the weighting methodology, collaborated on sample design, and guided implementation and delivery for the 2009-2010 National H1N1 Flu Survey, a telephone survey encompassing both landline and cell phone households providing weekly estimates of H1N1 and seasonal flu vaccination coverage, knowledge, behavior, and attitudes. Copeland serves as lead sampling statistician on several multidisciplinary healthcare research projects, and has served as lead statistician on research projects for the Centers for Medicare & Medicaid Services, the Asssociate Secretary for Policy Evaluation, and the Drug Enforcement Administration.

For 17 years prior to joining NORC, Copeland was senior director, statistical services at IMS Health, with responsibility for statistical methodology for government applications of IMS Health data and custom survey designs, as well as holding responsibility for statistical methodology for prescription database services, disease and treatment outcomes studies from patient longitudinal data, and for syndicated physician and laboratory surveys. In these roles, he developed and implemented survey methodologies for the physician, hospital, pharmacy, and clinic segments of the healthcare market, designed and conducted studies of physician treatment patterns, and developed and implemented studies of pharmaceutical pricing. Copeland began his career with the federal government, first at the U.S. Census Bureau, where he worked on coverage evaluation and improvement projects for the 1980 Decennial Census, then in the Statistical Methods Division of the Office of Employment and Unemployment Statistics at the Bureau of Labor Statistics, where he worked on and directed mathematical statistician and cognitive psychologist staff for the Current Population Survey and the Current Employment Statistics Program. Subsequent to leaving the federal government, Copeland spent two more years at the Bureau of Labor Statistics as a dissertation fellow in the Office of Survey Methods Research, carrying out research into adjustment methods for late reporting and nonresponse associated with the Current Employment Statistics Program.

Copeland received his Ph.D. from the University of Maryland, and was the first person conferred a Ph.D. in Survey Methodology. He has published articles in Survey Methodology, Journal of Official Statistics, Statistics in Medicine, Drug Benefit Trends, Journal of Pharmaceutical Marketing and Management, New Medicine, and Scrip Magazine, and has presented papers to the American Statistical Association on topics such as nonresponse adjustment, survey weighting techniques, establishment survey design, questionnaire design, and automated survey management systems. In addition, he served as editor and contributing author for Quality in Establishment Surveys, Statistical Policy Working Paper 15 (Office of Management and Budget, 1988).

Copeland serves as Council of Sections representative for the Government Statistics Section of the American Statistical Association, and is financial commitments lead on the Organizing Committee for the Fourth International Conference on Establishment Surveys.

Representative Projects

National Flu Survey (NFS). The National Flu Survey (NFS) is conducted on behalf of the Centers for Disease Control and Prevention (CDC) and collects data to measure the number of influenza vaccinations received by adults and children nationwide.  In addition the NFS asks questions regarding where people receive their flu vaccinations, American's knowledge on the effectiveness and safety of flu vaccines, and why some people choose not to get vaccinated against the flu.  More

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