Julie Banks

​Julie is Associate Director of Statistics and Methodology for NORC at the University of Chicago, which she joined in 2016. At NORC, Julie is responsible for collaborating with research departments in business development efforts and providing broad oversight of statistical, methodological and quality assurance efforts across projects. In addition, Julie is responsible for department planning and staff recruitment, statistical project leadership, contributing to proposal development and client relationship management.

Before joining NORC, Julie was Vice President, Data Science with Nielsen, where she had broad accountability for all ensuring statistical integrity and quality of methods related to data collection, editing, sampling, weighting and representativeness, imputation, universe estimation and error measurement across multiple data products and services.  Julie's contributions at Nielsen include leading methodology innovation for consumer and media measurement initiatives, including development of a significant new consumer panel methodology integrating traditional and organic data sources. In addition, Julie led customized survey research and quantitative analytic projects addressing diverse measurement objectives across consumer products, telecom and television/digital media content areas.
 
Prior to Nielsen, Julie worked at Information Resources, Inc., culminating her tenure there as Vice President, Analytic Research and Development. At IRI, Julie led predictive modeling, sampling and weighting initiatives supporting estimation of consumer packaged goods sales for syndicated and customized client offerings.  Julie's extensive survey and statistical background also includes seven years with Arthur Andersen's Learning and Personal Growth division, where she managed various measurement initiatives and served as lead statistician for internal assessment and client survey projects.